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Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

IDEAS IN BRIEF
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

The Death of Traditional IVR Technology

  • Conversational Design, iPhone, Voice & Natural Language

Ideas from Vonage: How to leverage technology to create impressive IVR experiences

IDEAS IN BRIEF
The Death of Traditional IVR Technology
  • Traditional IVR technologies often provide bad experiences – research from Vonage shows that the majority of people report having a bad experience with IVRs (Interactive Voice Response)
  • Companies are compromising on good UX because the voice technologies they’re using are outdated and hard to change
  • Vonage has partnered with OneReach.ai to quickly create impressive IVR experiences that focus on UX, and it takes days and weeks to build rather than months and years
  • Read the full article and watch the video for inspiration on voice UX from an insurance use case
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4 min read

The UX of default settings in a product

  • Business Value and ROI, Consumer products, Empathy, Interface and Navigation Design, iPhone

How default settings are essential to providing better customer experience and diminish users’ decision fatigue.

IDEAS IN BRIEF
The UX of default settings in a product
  • Default settings play a much bigger role in our experience with products than we may realize.
  • Learning how to use new products might be strenuous and this is often aggravated by decision fatigue experienced by users.
  • By providing pre-selected values default settings ease customers experience and eliminate the inconvenience of wasting time on selecting all the preferences autonomously

Read the full article to learn more about how to design for default settings.

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6 min read

Is Conversational AI the Future of Mobile Apps?

  • Accessibility, Android, Apple iOS, Artificial Intelligence, Business Value and ROI, Conversational Design, Customer Experience, Design Tools and Software, iPhone, Mobile Applications, Mobile Technology

Mobile apps are undoubtedly the future—with conversational AI at the center of their development

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8 min read

5 UX Fundamentals of iOS 9

  • Apple, Apple iOS, Consumer products, Customer Experience, Design, Gestures, Human factors, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, Product design, Technology, Touch

By adding a host of updates to iOS 9, Apple is taking great strides in making its devices easier to use.

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8 min read

Understanding Your App

  • Analytics and Tracking, Android, Apple iOS, Customer Experience, Data visualization, Heuristics, Interaction Design, iPhone, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, User Adoption, User Reported Feedback

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

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5 min read

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