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Don’t leave users squinting or pinching and zooming just to experience your mobile website. Help them make the most out of your mobile presence.

Article by Jaron Rubenstein
Share:Your Guide to Designing for a Mobile-First Future
5 min read
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The lead designer from Looksery—Snapchat’s recent acquisition—explains how user testing led to the creation of an app people can’t get enough of.

Article by Jordan Crone
Share:User Testing as a Design Driver
6 min read
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A slew of bad real-world experiences with an airline known for it’s digital savvy remind us that experience design goes well beyond what’s on the screen.

Article by Jon Peterson
Share:Only Paying Attention to Your Website and App? Your UX Probably Sucks
6 min read
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The Internet of Things is likely to remain an abstraction to users until it can demonstrate real value … like Sphero’s BB-8 Star Wars toy.

Article by Josh Tyson
Share:Samsung’s New IoT Hub or an App-Controlled Star Wars Droid?
3 min read
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Fast-casual dining giant Panera Bread has given some of their restaurants an experience design overhaul that racks up more hits than misses.

Article by Will Scott
Share:The Pleasures and Pain-Points of Panera 2.0
6 min read
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Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology.

Article by Alon Even
Share:Personalization: The Pillar of the Mobile User Experience
5 min read
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