Hot on the heels of our Q&A with Jeff Gothelf, we're announcing a contest in partnership with O'Reilly.

We're giving away five copies of Gothelf's new book (co-written with Josh Seiden as part of "The Lean Series" curated by Eric Ries) Lean UX: Applying lean principles to improve user experience.


To enter, all you need to do is answer a question for us: In five words: what is UX?

There are three ways to enter:

Via Twitter

  • Make sure you're following UX Magazine on Twitter.
  • Create a tweet that says, "Hey @uxmag, <your answer>. Do I win a copy of Lean UX?".
  • Replace the blank with your response to the question. Make sure to keep the rest of the tweet the same.
  • Publish the tweet.

Via Facebook

Via Email Subscription

Note: If, and only if, you've already subscribed via email, you can enter this giveaway by emailing your answer to

Five winners will be chosen from the valid entries. The contest ends on Friday, April 19th.