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Marketing and Brand

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Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.

How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
Share:How Your Brand Experience Affects The User Experience
4 min read

To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

Share:Keeping the Voice of the Customer Front and Center
5 min read

It’s a tricky time to be marketing for sure. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.

Share:Top Tips for Retaining Customers Under Lockdown
5 min read

Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

Share:Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
5 min read
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What are the trends that product innovators and product designers need to look out for in the coming year? Let’s take a firm look.

Share:These are the UI/UX trends you need to keep an eye out for in 2021
5 min read

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