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Marketing and Brand

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Creating a great user experience has moved further from just thinking about design. Instead, the creative team and the content curators should work together.

Share:The User Experience of Good Content

We talk with UserZoom CEO Alfonso de la Nuez about the importance of user testing, how to recruit panelists, and why research is an inspiration.

Share:In Conversation with Alfonso de la Nuez

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Share:Handy Tips for Improving Web UX for Better Conversion Rates

We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Share:The Toy Awakens: The UX of Sphero, Star Wars and BB-8

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