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We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Article by Gigi Peccolo
Share:The Toy Awakens: The UX of Sphero, Star Wars and BB-8
7 min read

Taking user emotion into account makes your writing more nuanced and empathetic–and the user experience admirably human.

Article by Brian Dunn
Share:Don’t Take That Tone With Me
6 min read

I’m a Divvy bikes member and fan, but there have been some speed bumps in my Divvy user experience.

Article by Will Scott
Share:Divvy Bikes Review
7 min read

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
Share:Is It Time to Forget Big Data and Focus on Real People?
5 min read

In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward
Share:The Simplicity Cycle: Soda, Swordsmen, and Road Maps
13 min read

Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem.

Article by Danny Bluestone
Share:5 Elements of Omni-Channel User Experiences
6 min read

UX Magazine produces the most popular podcast about conversational AI

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