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Marketing and Brand

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No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Article by Lucy Barret
Share:Handy Tips for Improving Web UX for Better Conversion Rates
8 min read
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We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Article by Gigi Peccolo
Share:The Toy Awakens: The UX of Sphero, Star Wars and BB-8
7 min read
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Taking user emotion into account makes your writing more nuanced and empathetic–and the user experience admirably human.

Article by Brian Dunn
Share:Don’t Take That Tone With Me
6 min read
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I’m a Divvy bikes member and fan, but there have been some speed bumps in my Divvy user experience.

Article by Will Scott
Share:Divvy Bikes Review
7 min read
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Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
Share:Is It Time to Forget Big Data and Focus on Real People?
5 min read
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In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward
Share:The Simplicity Cycle: Soda, Swordsmen, and Road Maps
13 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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