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In Conversation with Alfonso de la Nuez

  • Agile and Iterative Process, Business UX Leaders, Business Value and ROI, Design, Design Tools and Software, Enterprise Products, Information Design and Architecture, Internal Company Dynamics, Interviews, Marketing and Brand, Prototypes, Remote Research, Research Methods and Techniques, Research Tools and Software, Software as a Service, Technology, The Business of UX, Usability, User Reported Feedback

We talk with UserZoom CEO Alfonso de la Nuez about the importance of user testing, how to recruit panelists, and why research is an inspiration.

Article by Gigi Peccolo
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6 min read
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Handy Tips for Improving Web UX for Better Conversion Rates

  • Content and Copy, Content Strategy, E-commerce, Google, Marketing and Brand, Search, SEO, and SEM, Technology, Web

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Article by Lucy Barret
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8 min read
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The Toy Awakens: The UX of Sphero, Star Wars and BB-8

  • Augmented Reality, Consumer products, Customer Experience, Design, Emotion, Entertainment and Humor, Human factors, Interaction Design, Interface and Navigation Design, Interviews, Marketing and Brand, Mobile Applications, Mobile Technology, PopUX, Product design, Storytelling, Technology, UX Magazine

We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Article by Gigi Peccolo
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7 min read
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Divvy Bikes Review

  • Accessibility, Automotive, Consumer products, Contextual User Studies, Customer Experience, Design, Government and Public Services, Human factors, Interaction Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Reviews, Technology, Technology for the Common Good, Usability

I’m a Divvy bikes member and fan, but there have been some speed bumps in my Divvy user experience.

Article by Will Scott
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7 min read
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Is It Time to Forget Big Data and Focus on Real People?

  • Analytics and Tracking, Content and Copy, Customer Experience, Data visualization, Design, Marketing and Brand, Personas, Privacy and Data Security, Ubiquitous Computing

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
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5 min read
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