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The Toy Awakens: The UX of Sphero, Star Wars and BB-8

  • Augmented Reality, Consumer products, Customer Experience, Design, Emotion, Entertainment and Humor, Human factors, Interaction Design, Interface and Navigation Design, Interviews, Marketing and Brand, Mobile Applications, Mobile Technology, PopUX, Product design, Storytelling, Technology, UX Magazine

We talked to Sphero’s Chief Product Officer John Blakely about UX, the breakout bot BB-8, and the nature of play. And, of course, a galaxy far, far away.

Article by Gigi Peccolo
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7 min read

Don’t Take That Tone With Me

  • Content and Copy, Content Strategy, Customer Experience, Entertainment and Humor, Marketing and Brand, Nomenclature

Taking user emotion into account makes your writing more nuanced and empathetic–and the user experience admirably human.

Article by Brian Dunn
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6 min read

Divvy Bikes Review

  • Accessibility, Automotive, Consumer products, Contextual User Studies, Customer Experience, Design, Government and Public Services, Human factors, Interaction Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Reviews, Technology, Technology for the Common Good, Usability

I’m a Divvy bikes member and fan, but there have been some speed bumps in my Divvy user experience.

Article by Will Scott
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7 min read

Is It Time to Forget Big Data and Focus on Real People?

  • Analytics and Tracking, Content and Copy, Customer Experience, Data visualization, Design, Marketing and Brand, Personas, Privacy and Data Security, Ubiquitous Computing

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
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5 min read

The Simplicity Cycle: Soda, Swordsmen, and Road Maps

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Flow and Immersion, Information Design and Architecture, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Simplicity

In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward
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13 min read

5 Elements of Omni-Channel User Experiences

  • Android, Apple, Apple iOS, Content and Copy, Content Strategy, Customer Experience, Design, Google, Information Design and Architecture, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Ubiquitous Computing, Usability

Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem.

Article by Danny Bluestone
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6 min read
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