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Prioritizing Problems to Inform Product Design

  • Product design, Psychology and Human Behavior, Research Methods and Techniques, Team Dynamics

What if we shift the focus from solutions to problems? A view on UX research and why prioritizing problems pays off in the long run

IDEAS IN BRIEF
Prioritizing Problems to Inform Product Design
  • Focusing on solutions as you start UX research might lead to misunderstanding or overlooking user problems, which in turn, damages the whole design and development process.
  • To decrease the risk of poorly developed solutions and costly adjustments, it’s necessary to invest time and effort in discovering user problems and pain points, clearly distinguish them from users’ goals, and use diverse research methods.
  • Although focusing on pain points might seem more time-consuming initially, problems are more concrete, easier to uncover, and ultimately are the source for meaningful solutions.

Read the full article for perspective on how this shift from focusing on solutions to focusing on problems can be a powerful tool as you begin UX research.

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A Guide to Giving and Receiving Design-centered Critique

  • Design, Emotion, Employee Experience, Employment and Hiring, Human factors, Internal Company Dynamics, Personal and Professional Development, Team Dynamics

Critiquing is about a way to make sure that each person in the room is as smart as the smartest individual in the team.

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Where Product Ideas Come From

  • Consumer products, Design, Development, Employee Experience, Human factors, Internal Company Dynamics, Product design, Team Dynamics

Ideas are easy and fun to create, which means that, for any given product, you have far more “great” ideas than you could ever build and test.

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Dangerous times in Design

  • Design, Design Theory, Employee Experience, Human factors, Internal Company Dynamics, Team Dynamics, The Business of UX

As Design expands into the realms of solving business problems, strategic scenarios, customer experience and services… What is Design today, and who are Designers?

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The questions to ask when hiring a designer or design agency

  • Consumer products, Customer Experience, Development, Employee Experience, Internal Company Dynamics, Team Dynamics

If you haven’t ever contracted a designer or design agency before, how do you know who is charging the right amount and who will do the best job?

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