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In Conversation with Dan Ward

by Josh Tyson
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We talk with Dan Ward—author of The Simplicity Cycle—about R2D2, design for dentistry, and why simplicity isn’t the point.

Last week, I had the chance to talk with Dan Ward, author of the new book, The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse from HarperCollins.

Dan spent 20 years as an acquisition officer in the US Air Force, leading high-speed, low-cost technology development programs, and The Simplicity Cycle gives designers refreshing perspective on simplicity—something often assumed to be inherently good. As he points out several times in the book: “Simplicity is not the point.” The point is balancing complexity and “goodness.” Among other things, we talk about his book, his military career, and the finer points of sci-fi interface design. (MP3)

The Simplicity Cycle

The Simplicity Cycle diagram from Dan Ward’s book of the same name.

post authorJosh Tyson

Josh Tyson, Contributing Editor Josh Tyson is a Denver-based content specialist focused on UX, AI, and conversational design. He is the co-host of N9K, a podcast from the future, and stays balanced by drawing on the powers of family, skateboarding, yoga, and art.

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