Emotion

"True emotional connections come from experiences that feel magical and meaningful"— Amanda O'Grady, Design Strategist at Intuit

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Featured on Emotion

Design Thinking: Levelling the playing field for non-designers
Devika Goel
Coming from a non-design background and relying heavily on things that are tried...
Presenting Design Work with Intentionality
Charlie Deets
In order to communicate effectively, you need to consider how your ideas are...
Constructive Feedback for Designers
Jenny Shirey
What helped me finally feel more comfortable giving constructive feedback was the...
Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
Shahed Khalili
Being a good storyteller is why some product managers, marketers, and designers make...
Design for Emotion and Flow
Howard Mann
How Humility Helps AI Work Better with Human Users
Nona Tepper
Because the outcome of an AI system is dependent on the information it’s trained on...
Miniature Earth
Constantinos Demetriadis
Experience Design Manifesto
Alex Schleifer
Seven Secrets to Being as Happy as a Hairdresser
Howard Mann
Seth Godin: Important Rule
Howard Mann
Is Your Brochure An Interesting Read?
Howard Mann
Your marketing should be a good read. Why? So people become engrossed in it.
UX, Emotion, and Free Coke Machines
Taylor Bastien
Building on users' pre-programmed emotional responses to build good experiences.
What Magic Can Teach Us About Empathy in UX
Lukas Mathis
Jamy Ian Swiss explains how magic and UX live in the same place: the user's...
Desire Is A Universal Language
Nathan Hendricks
Focusing on designing for pleasure can help uncover the human desires that lead to...
In Conversation with Dan Ward
Josh Tyson | UX Magazine
We talk with Dan Ward—author of The Simplicity Cycle—about R2D2, design for...
Why You Need to Fail to Succeed
Sebastian Sabouné
Even with open communications, “risk” and “failure” are still uncomfortable terms...
UX Haikus
John Boykin
UX Magazine contributor John Boykin shares some thoughtful musings on user...
Book Review - "X: The Experience When Business Meets Design"
Gigi Peccolo | UX Magazine
"X: The Book" is both a crash course in architecting great experiences and...
Payroll Apps Should Deliver More Than a Stub
Will Scott
A review of the the Paychex Flex iOS app shows areas where employee benefits and...
When and Where to “Woohoo”
John Caldwell
Crafting compelling and valuable copy requires infusing the brand's voice with...
Design for Experience: Complete Customer Experience Ecosystem
UX Magazine Staff, Design for Experience
A closer look at the Design for Experience awards category: Complete Customer...
Transience
Joshua Allen
Better product design through careful use of unpredictable, unexpected, and non-...
Stanislavski and the Reluctant Stakeholder
Tracy Brown
Tools employed by a mighty Russian acting coach can also can also be used to ease...
Review: UX Archive
Andrew Zusman
UX Archive is a great resource for comparing user flows, but the direction of the...
In Conversation with Alan Cooper
Josh Tyson | UX Magazine
Podcasting with Alan Cooper: father of Visual Basic, creator of personas, co-founder...
Organized Approach to Emotional Response Testing
Nathanael Boehm
Categorizing feeling words and the Product Reaction Cards to develop custom cards.
Don't Make Your Members Feel Small #wtfUX
Josh Tyson | UX Magazine
Are sites slighting members by giving "Sign Up" buttons more prominence...
Design for Experience: Innovative Research Technique
UX Magazine Staff, Design for Experience
A closer look at the Design for Experience awards category: Innovative Research...
QuickPanel: Insight at Scale
Steve Portigal
Designing rewarding experiences for enterprise users means observing and learning...
The Panhandler User Experience
Howard Mann
Are you making even the mundane memorable?
The "Good-Tough" Problem
John Ferrara
Games with overly easy challenges are boring, but too much difficulty is frustrating...
Mirror, Mirror, on the Screen
David Moskovic
To create products that identify with a user's sense of self, you need to...
Emotion begets emotion. It’s contagious and grows organically, but it has to start somewhere.

Amanda O'Grady

Designing with Emotion Means Being Brave

Getting started in UX

Our contributors and staff recommend these articles on for developing an understanding of experience design and jumpstarting your career.

Hiring the Right Designer
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The UX Team Starting Lineup
Seven Things Your Boss Needs to Know About UX
Why UX Designers Need to Think like Architects
Five Customer Experience Lessons Coffee Taught Me
Four Things I Learned about UX at Universal Studios
The (Sometimes) Giddy Experience of Learning Design

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