Emotion

"True emotional connections come from experiences that feel magical and meaningful"— Amanda O'Grady, Design Strategist at Intuit

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Featured on Emotion

Article No. 1521 | August 13, 2015
Provocation Can Lead to Emotional Design
by John Caldwell
In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.
Article No. 1506 | July 15, 2015
Designing with Emotion Means Being Brave
by Amanda O'Grady
Forging real emotional connections with users takes the guts to protect the soul of your design, to be bold and vulnerable, and look through the customer lens.
Article No. 1449 | June 9, 2015
Stop Sprinkling Emotion, Start Creating Magic and Meaning
by Amanda O'Grady
Products and services that build deeper connections with customers are the result of a design process infused with emotion.

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UX Magazine contributors give us their predictions for the trends and developments that will shape experience design in 2015.
Emotion begets emotion. It’s contagious and grows organically, but it has to start somewhere.

Amanda O'Grady

Designing with Emotion Means Being Brave

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