Emotion

Give UX designers the tools to build products everyone can use

Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.

Many people have realized that big organizations like Facebook should act more responsibly to avoid the consequences in court due to the way they treat user's data.

Several times I noticed some of my peers, from Jr. Level to Sr. Level UX Designers, become unhinged by the fact that things weren’t going how they hoped or expected.

Labelling humans as something as simple as a “user” reduces human beings with complex thoughts, behaviours and actions to single heads interacting with a product.

In building a website for conversions there are two major elements we are looking to convey — trust & personalization.

From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.

Find the exact words to use on your competitor’s website

In order for UX to be truly human-centric, we shouldn’t just interact with humans in the process. We really need to actively be advocates for them.

Having diversity on your team means a wide array of perspectives and experiences which lead to greater levels of empathy and understanding of a larger audience.

If we want to design things that are easy to understand as well as easy to use, we should have an understanding of how we perceive and organize the world around us.

In this article, we will review why it’s so important, key human factor design principles, and methods to evaluate how well you’ve considered human factors in your design

Conversational Design has become the industry standard for VUI. By crafting “Product Personas”, we can create a unified and engaging voice for our product.

You don’t need to have a masters degree in counseling to be able to design like a therapist. Get people to tell stories and really listen.

Your intuition is your best bet in helping you focus on glaring warning signs for your upcoming project with a new client.