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Emotion

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How humans understand identity

  • Behavioral Science, Design, Emotion, Human factors, Personal and Professional Development, Usability, UX Magazine

What is identity and how to define it?

Article by Nima Kamoosi
IDEAS IN BRIEF
How humans understand identity
  • This article explores the different aspects of how a typical user understands concepts related to identity.
  • In order to explicitly understand abstract terms like “identity”, Nima Kamoosi**,** Founder at Universal Identity, suggests looking closely at the following points:
    • Definitions (reiteration of the basic terms and concepts)
    • Economic activities and mental models (our mental models have evolved with significant influence from the economic activities that help sustain us and our societies)
    • Multi-identity (a person’s self-identity morphs depending on the context of the social circle or context it is embedded in)
    • Identity as a tool (identity-related artifacts and tools)
  • The ultimate goal of understanding the mental models of typical users is building intuitive identity systems and applications.
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13 min read

Stop Bastardizing Design with False Empathy

  • Design, Design Theory, Emotion, Empathy, Psychology and Human Behavior

Empathy Building Ain’t Easy If You Do It Right

Article by Ovetta Sampson
IDEAS IN BRIEF
Stop Bastardizing Design with False Empathy
  • For empathy to be a successful part of design, it can’t just be an external reflection, it must be an internal activity that leads to transformative action.
  • Ovetta Sampson, principal design director at Microsoft, suggests considering 3 levels of empathy:
    1. Cognitive/intellectual empathy – talking to people, writing down what they said and sharing photos and quotes to communicate what they heard.
    2. Emotional empathy – when you feel what people feel, as though their emotions were contagious.
    3. Compassion empathy or empathetic concern – something we should thrive for when building empathy.
  • In order to build empathy in design, you need to decouple your experiences and your mental models associated with those experiences, from the product user.
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16 min read

A New Design-Centered Meeting Framework: Better Capture the Product Design Narrative

  • Customer Experience, Design, Emotion
How to have productive design conversations and incentivise collaboration in the remote working era.
Article by Chris Hardtman
IDEAS IN BRIEF
A New Design-Centered Meeting Framework: Better Capture the Product Design Narrative
  • Understanding what users feel when using the product is the path towards a great user experience.
  • A good starting point is to research who are the users and subsequently map their emotions at different stages of using the product.
  • Once users emotional background is figured out, it’s easier to frame problems, prevent negative emotions and build a greater user experience.

Read the full article to learn about designing great interactions that suit human emotions.

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6 min read

Experience Design For “Targeted” User Emotion

  • Emotion

The Practical Workbook for Product Experience Design

Article by Aditi Priya
IDEAS IN BRIEF
Experience Design For “Targeted” User Emotion
  • Understanding what users feel when using the product is the path towards a great user experience.
  • A good starting point is to research who are the users and subsequently map their emotions at different stages of using the product.
  • Once users emotional background is figured out, it’s easier to frame problems, prevent negative emotions and build a greater user experience.

Read the full article to learn about designing great interactions that suit human emotions.

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7 min read

Working with assumptions

  • Behavioral Science, Business UX Leaders, Emotion, Empathy

We should never work on assumptions but we definitely should work with assumptions.

Article by David Dikman
IDEAS IN BRIEF
Working with assumptions
  • Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
  • An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
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3 min read

Design Killer, Killer Design

  • Behavioral Science, Design, Emotion, Empathy, Internal Company Dynamics

Questions to get the most value out of your internal or external design teams.

Article by Jonathan Ng
IDEAS IN BRIEF
Design Killer, Killer Design
  • Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
  • 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?

Read the full article to learn a helpful method for and some key ingredients for design critiques.

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4 min read

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