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We should never work on assumptions but we definitely should work with assumptions.

Working with assumptions
  • Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
  • An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
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3 min read

Questions to get the most value out of your internal or external design teams.

Design Killer, Killer Design
  • Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
  • 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?

Read the full article to learn a helpful method for and some key ingredients for design critiques.

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4 min read

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
Share:The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
13 min read

The most common fears that hamper the design process and what it takes to transform clients into advocates for your approach.

Fear and Loathing in Design Strategy
  • Going through the design process might be scary for clients since it implies exploring new ideas. Many are generally unfamiliar with design strategy.
  • Some common fears include testing ideas on specific demographic groups, using unconventional research methods, and drawing conclusions based on synthesized data sets.
  • These fears create significant barriers to innovation in design and the best way to overcome them is to involve clients in the design process.

Read the full article to learn more about how fear affects the design process, to help you better empathize when this happens.

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8 min read

Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

Share:How we have improved the Candidate Rejection Experience at Intel using UX Research Techniques
6 min read

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