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Emotion

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What is identity and how to define it?

Article by Nima Kamoosi
How humans understand identity
  • This article explores the different aspects of how a typical user understands concepts related to identity.
  • In order to explicitly understand abstract terms like “identity”, Nima Kamoosi**,** Founder at Universal Identity, suggests looking closely at the following points:
    • Definitions (reiteration of the basic terms and concepts)
    • Economic activities and mental models (our mental models have evolved with significant influence from the economic activities that help sustain us and our societies)
    • Multi-identity (a person’s self-identity morphs depending on the context of the social circle or context it is embedded in)
    • Identity as a tool (identity-related artifacts and tools)
  • The ultimate goal of understanding the mental models of typical users is building intuitive identity systems and applications.
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13 min read

Empathy Building Ain’t Easy If You Do It Right

Article by Ovetta Sampson
Stop Bastardizing Design with False Empathy
  • For empathy to be a successful part of design, it can’t just be an external reflection, it must be an internal activity that leads to transformative action.
  • Ovetta Sampson, principal design director at Microsoft, suggests considering 3 levels of empathy:
    1. Cognitive/intellectual empathy – talking to people, writing down what they said and sharing photos and quotes to communicate what they heard.
    2. Emotional empathy – when you feel what people feel, as though their emotions were contagious.
    3. Compassion empathy or empathetic concern – something we should thrive for when building empathy.
  • In order to build empathy in design, you need to decouple your experiences and your mental models associated with those experiences, from the product user.
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16 min read
Article by Chris Hardtman
A New Design-Centered Meeting Framework: Better Capture the Product Design Narrative
  • Understanding what users feel when using the product is the path towards a great user experience.
  • A good starting point is to research who are the users and subsequently map their emotions at different stages of using the product.
  • Once users emotional background is figured out, it’s easier to frame problems, prevent negative emotions and build a greater user experience.

Read the full article to learn about designing great interactions that suit human emotions.

Share:A New Design-Centered Meeting Framework: Better Capture the Product Design Narrative
6 min read

The Practical Workbook for Product Experience Design

Article by Aditi Priya
Experience Design For “Targeted” User Emotion
  • Understanding what users feel when using the product is the path towards a great user experience.
  • A good starting point is to research who are the users and subsequently map their emotions at different stages of using the product.
  • Once users emotional background is figured out, it’s easier to frame problems, prevent negative emotions and build a greater user experience.

Read the full article to learn about designing great interactions that suit human emotions.

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7 min read

We should never work on assumptions but we definitely should work with assumptions.

Article by David Dikman
Working with assumptions
  • Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
  • An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
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3 min read

Questions to get the most value out of your internal or external design teams.

Article by Jonathan Ng
Design Killer, Killer Design
  • Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
  • 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?

Read the full article to learn a helpful method for and some key ingredients for design critiques.

Share:Design Killer, Killer Design
4 min read

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