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Customers don’t care what they’re worth to you. They want value from you. That’s what keeps them coming back to you and referring you.

Share:Why The Best Measure Of Customer Value Is The Value You Provide To Your Customers
6 min read

Even when things are going pretty well, we still have a negative bias. There is something perverse about never being happy with objective successes either.

7 min read

Conversational Design has become the industry standard for VUI. By crafting “Product Personas”, we can create a unified and engaging voice for our product.

Share:Your Design is Great, But Who Am I Talking to?
7 min read

If we want to design things that are easy to understand as well as easy to use, we should have an understanding of how we perceive and organize the world around us.

Share:How to be a better designer by understanding human perception
5 min read

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