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There Is No Transformation Without Integration

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Empathy, Neuroscience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas

*and accelerators, incubators, studios, leadership programs, etc.

Article by Nick Scott
IDEAS IN BRIEF
There Is No Transformation Without Integration
  • The article covers the whole process of integrating transformation
  • The author unpacks the following ideas:
    • The Journey Outward
    • Campbell’s Model of the hero’s journey
    • Moving from mythological adventure to practical deed
    • Integrating a transformative experience
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10 min read
There Is No Transformation Without Integration

UX and the Hook

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Neuroscience, Usability, UX Education, UX Magazine

Tips of how to use user’s biases and behaviors  to create better UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and the Hook
  • The author is thinking if designers’ being aware of the user’s biases and behaviours can help design technology to persuade people to behave in a certain way.
  • The articles covers the following ideas:
    • Tapping into the user’s mental model
    • Changing digital habits
    • Creating the hook (hook model: trigger, action, reward, investment)
    • Designing for irrationalities
    • A positive reinforcement/sustainable behaviour change
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6 min read
UX and the Hook

Why We Need to Design Dialogue… Now

  • Customer Experience, Design, Emotion, Empathy, Usability, UX Education, UX Magazine

Thinking of designing dialogue? Here are some more reasons for you to start doing it.

Article by Fred Dust
IDEAS IN BRIEF
Why We Need to Design Dialogue… Now
  • The author talks about his book “Making Conversation”, his design projects for the last 18 months, and shares what he’s learned about designing dialogue in the last year:
    • Dialogue always works
    • Difference matters
    • Adding creativity maximizes joy
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4 min read
Why We Need to Design Dialogue... Now

How to Design a Chatbot Personality

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Design Theory, Emotion, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas, Voice & Natural Language

Designing a chatbot personality? Here are some tips that might help you do it.

Article by Anonymous
IDEAS IN BRIEF
How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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9 min read
How to Design a Chatbot Personality

Dealing with Impostor Syndrome as a User Researcher

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Empathy, Human factors, Research Methods and Techniques, Usability, UX Education, UX Magazine

Feeling like a fraud? Everyone can experience impostor syndrome when trying something new and user researchers aren’t an exception. However, there are ways to ease this feeling and embrace the fear of failure. It’s time we started dealing with impostor syndrome. Let’s find out the ways to do that.

Article by Nikki Anderson
IDEAS IN BRIEF
Dealing with Impostor Syndrome as a User Researcher
  • Nikki Anderson-Stanier, Founder at User Research Academy, shares her perspective on:
    • Their definition of imposter syndrome
    • Author’s experience of managing impostor syndrome throughout her career
    • Ways impostor syndrome manifests in user research
  • There are some ways to ease the feeling of being an impostor and embrace the fear of failure:
    • Try a different method or push yourself to present research in a new way.
    • Learn how to take feedback in stride.
    • Own and celebrate your achievements.
    • See yourself as a work-in-progress.
    • If you don’t know, ask for help.
    • Remember you are the expert on this subject.
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6 min read
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The REAL reason the Unconscious holds you back

  • Behavioral Science, Emotion, Neurology, Neuroscience, UX Magazine
Article by Kaushik Ram
IDEAS IN BRIEF
The REAL reason the Unconscious holds you back
  • The unconscious is not made up of thought but dictate behaviours that happen automatically and these are behaviours you may not be aware of.
  • Some of the ways that we unconsciously deflect attention and prevent ourselves from being seen:
    • Humour
    • Sarcasm
    • Intellectualism
    • Perfectionism
    • Isolation
  • The unconscious exists because the brain is a metabolically expansive structure.
  • The Ego and two things that are inherently wrong with working with the ego:
    1. When you invent a desired ego in an attempt to hide your mistakes.
    2. It is not healthy to keep things smooth and under control.
  • The problem with reprogramming the unconscious mind is subjecting the unconscious to see a certain way ****— essentially fabricating a new ego.
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7 min read
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