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Analytics and Tracking

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The Development Matrix

  • Analytics and Tracking, Customer Experience, Development, Product design

Everything but numbers — defining qualities to evaluate progress in project development, designing new ways to evaluate how it responds to the assigned values and the purpose — a response to business plan assessments from a Strategic Design perspective

IDEAS IN BRIEF
The Development Matrix

The author presents his approach to planning and progress evaluation in project development from a strategic design perspective. Some key pieces of advice:

  • Don’t underestimate the power of observation during the research stage, even if it’s hard to convey its value to stakeholders.
  • Building a “development matrix” might help to define desired outcomes and the worst-case scenario. A “development matrix”:
    • helps to define a spectrum of possible outcomes to assess how key functions performed
    • makes it easier to improve the product at different stages and take into consideration both functional and emotional expectation
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

  • Analytics and Tracking, Behavioral Science, Marketing and Brand

Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

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Bingewatch Culture: Netflix, UX and the slow demise of moderation

  • Analytics and Tracking, Behavioral Science, Consumer products, Content Strategy, Customer Experience, Design, Entertainment and Humor, Form design, New and Emerging Technologies, Persuasive Design, Product design, Psychology and Human Behavior

As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.

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