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Analytics and Tracking

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Design Token Thinking

  • Accessibility, Analytics and Tracking, Customer Experience, Design, Design Tools and Software, Patterns and Components, Usability, UX Education, UX Magazine

Design tokens aren’t just something that you can easily retrofit into your existing wardrobe. They require an entirely new way of thinking and working. Learn how to start thinking in design tokens by completely changing the way you work with design systems.

IDEAS IN BRIEF
Design Token Thinking
  • Design tokens require an entirely new way of thinking and working.
  • Designers can be documenting their design system, but the documentation will always be a step behind their design file.
  • The author unpacks the idea of an alternative design system and names it “the way of the future.”
  • Design tokens need to become a primary method for how you talk about and interact with your design system, both internally and externally.
  • In the end, you can get a design system that is:
    1. Future proof
    2. Accessible
    3. Able to be easily changed.
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Design token thinking

The Development Matrix

  • Analytics and Tracking, Customer Experience, Development, Product design

Everything but numbers — defining qualities to evaluate progress in project development, designing new ways to evaluate how it responds to the assigned values and the purpose — a response to business plan assessments from a Strategic Design perspective

IDEAS IN BRIEF
The Development Matrix

The author presents his approach to planning and progress evaluation in project development from a strategic design perspective. Some key pieces of advice:

  • Don’t underestimate the power of observation during the research stage, even if it’s hard to convey its value to stakeholders.
  • Building a “development matrix” might help to define desired outcomes and the worst-case scenario. A “development matrix”:
    • helps to define a spectrum of possible outcomes to assess how key functions performed
    • makes it easier to improve the product at different stages and take into consideration both functional and emotional expectation
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

  • Analytics and Tracking, Behavioral Science, Marketing and Brand

Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

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