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Analytics and Tracking

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Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

Article by Kerry Bodine
Share:Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
5 min read
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As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.

Article by Kriti Krishan
Share:Bingewatch Culture: Netflix, UX and the slow demise of moderation
7 min read

Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

Article by Meghan Wenzel
Share:Using Data to Build Better Products
5 min read

The secret to designing for the needs of an unpredictable customer journey is in digital performance analytics.

Article by Ryan Bateman
Share:[INFOGRAPHIC] A Better Analytics Approach for Designing Omnichannel Experiences
1 min read

The stories algorithms provide must be designed to create true value for people, or we miss the great potential of IoT and the data it provides.

Article by Jason Goodhand
Share:Algorithms and the (Incomplete) Stories They Tell Us
5 min read

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

Article by Arthur Moan
Share:Understanding Your App
5 min read

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