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Analytics and Tracking

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Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

Share:Using Data to Build Better Products

The stories algorithms provide must be designed to create true value for people, or we miss the great potential of IoT and the data it provides.

Share:Algorithms and the (Incomplete) Stories They Tell Us

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

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UX Magazine contributors give us their predictions for the trends and developments that will shape experience design in 2016.

Share:The Top UX Predictions for 2016

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Share:Is It Time to Forget Big Data and Focus on Real People?

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