- Analytics and Tracking, Customer Experience, Working With Stakeholders
A three-step framework for matching metrics to customer journey maps
Article by Jennifer Clinehens
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Analytics and Tracking
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- Analytics and Tracking, Behavioral Science, Marketing and Brand
Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.
Article by Kerry Bodine
- Analytics and Tracking, Behavioral Science, Consumer products, Content Strategy, Customer Experience, Design, Entertainment and Humor, Form design, New and Emerging Technologies, Persuasive Design, Product design, Psychology and Human Behavior
As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.
Article by Kriti Krishan
- Analytics and Tracking, Consumer products, Decision Architecture, Development, Product design, Remote Research, Research Methods and Techniques, Strategy, The Evolution of Research
Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.
Article by Meghan Wenzel
- Analytics and Tracking, Customer Experience
The secret to designing for the needs of an unpredictable customer journey is in digital performance analytics.
Article by Ryan Bateman
Share:[INFOGRAPHIC] A Better Analytics Approach for Designing Omnichannel Experiences
- April 28, 2016
- Analytics and Tracking, Artificial Intelligence, Cloud Computing, Consumer products, Customer Experience, Data visualization, Development, Human factors, Information Design and Architecture, Software, Technology, Ubiquitous Computing, Usability
The stories algorithms provide must be designed to create true value for people, or we miss the great potential of IoT and the data it provides.
Article by Jason Goodhand
