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Analytics and Tracking

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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

  • Analytics and Tracking, Behavioral Science, Marketing and Brand

Q&A organized according to the Journey Management framework presented on the CXPA webinar: Discover the journey, Design the journey, and Deliver the journey.

Article by Kerry Bodine
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5 min read
Frame 1

Bingewatch Culture: Netflix, UX and the slow demise of moderation

  • Analytics and Tracking, Behavioral Science, Consumer products, Content Strategy, Customer Experience, Design, Entertainment and Humor, Form design, New and Emerging Technologies, Persuasive Design, Product design, Psychology and Human Behavior

As it stands today, consumption of content is at an all-time high, and it’s on its way upwards.

Article by Kriti Krishan
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7 min read

Using Data to Build Better Products

  • Analytics and Tracking, Consumer products, Decision Architecture, Development, Product design, Remote Research, Research Methods and Techniques, Strategy, The Evolution of Research

Great products aren’t magically conceived. They’re molded over time by observing and understanding people in order to identify core needs and thoughtfully solve for them.

Article by Meghan Wenzel
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5 min read

[INFOGRAPHIC] A Better Analytics Approach for Designing Omnichannel Experiences

  • Analytics and Tracking, Customer Experience

The secret to designing for the needs of an unpredictable customer journey is in digital performance analytics.

Article by Ryan Bateman
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1 min read

Algorithms and the (Incomplete) Stories They Tell Us

  • Analytics and Tracking, Artificial Intelligence, Cloud Computing, Consumer products, Customer Experience, Data visualization, Development, Human factors, Information Design and Architecture, Software, Technology, Ubiquitous Computing, Usability

The stories algorithms provide must be designed to create true value for people, or we miss the great potential of IoT and the data it provides.

Article by Jason Goodhand
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5 min read

Understanding Your App

  • Analytics and Tracking, Android, Apple iOS, Customer Experience, Data visualization, Heuristics, Interaction Design, iPhone, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, User Adoption, User Reported Feedback

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

Article by Arthur Moan
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5 min read
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