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Product Releases and Redesigns

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A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
Share:Introducing Voice Search Experience at Booking.com
7 min read
Introducing Voice Search Experience at Booking.com

How is it that some companies turned their innovation practices into a competitive advantage and others are chasing their tails in this unprecedented time?

Share:The Next Innovator’s Dilemma. Innovating in the times of New Normal
4 min read

A conversation with Lyft Product Designer Kyo Kim

Share:Behind the design: Building a seamless experience to request a ride for others
14 min read

All the winners have been chosen! Take a look.

Share:Announcing Winners of the 2016 UX Magazine Awards!
6 min read

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