Consumer products, Contextual User Studies, Customer Experience, Information Design and Architecture, Interaction Design, Product design, Product Releases and Redesigns, Usability, Voice & Natural Language
A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
Automotive, Business Value and ROI, Consumer products, Contextual User Studies, Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns
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