Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Automotive ›› Behind the design: Building a seamless experience to request a ride for others

Behind the design: Building a seamless experience to request a ride for others

by David Hildebrand
14 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

LyftRequestRide_LeadBannerUpdated

A conversation with Lyft Product Designer Kyo Kim


Interview

The journey to product design

David: Before we go deep on the new request a ride for others experience, can you tell us a little bit about your journey into becoming a product designer? How did you arrive at this career?

Requesting a ride for a friend

Previously, the only way to order a ride for someone else with the Lyft app was to overwrite your GPS-reported pickup location by manually editing the address and replacing it with the pickup location of the person you wanted to order a ride for. This created a scenario where drivers would go to pick up the rider — and find that photo and name of the actual person for whom the ride was ordered for didn’t match with the person getting into their car. The result? Confusion for both rider and driver. The new experience addresses this use case head-on and makes it simple and safe for people to order rides for their family and friends.

Add a Rider
Lyft rider app showing how to add another rider

Design process: Getting started

David: Lets jump forward to Lyft, and your experience leading the design for the request a ride for a friend project. Can you tell us how you got things rolling? What user or business needs were you trying to solve for?

Design process: Pushing through

David: Jumping forward, lets talk about the middle of the project. In many ways, I think this is the toughest phase. Because even though you’ve built awareness, interest, traction, there are so many teams you still have to collaborate with: rider, driver, safety, support and more. And where some of our projects sit more squarely in a single org vertical, this project was unique in that it’s part of the core “golden path” flow of both the rider and driver apps. Can you talk about how you maintain momentum and focus over a project effort this long and with this high volume of collaboration?

Request ride for another rider
Lyft rider app showing how to request a ride for a friend
Presentation

Design process: Wrapping up

David: What were some ways that design changed or evolved in the final stages of the project? I know we did an employee beta, user testing and observation. What were some things that surprised you?

Mentorship, coaching, onboarding

David: You’ve really been a major force in Lyft Design, and our team specifically, in helping new designers (interns, new graduates) get up to speed, and be productive quickly. What are some of the ingredients for you in setting people up for success?

Design All Hands
Kyo adding light and levity to our Design All Hands

“This too shall pass”

David: One of the things that makes you so delightful to work with is the positive attitude you consistently radiate. It ripples throughout our team, our cross-functional relationships, and the design team as a whole. It also aligns with the company’s core values (“Uplifting others”). What is your secret for maintaining a positive outlook? Even now — when we’re living in such challenging times — you’ve managed to stay the course. How do you do that?

Source: thekyokim on Instagram

post authorDavid Hildebrand

David Hildebrand, David is Head of Design for Payments, Identity and Integrity at Lyft. His passions include harnessing the power of design thinking to unlock new business value, helping designers and managers find their voice as writers and presenters, and harnessing the power of mentorship. He lives with his partner Mike in Oakland, California.

Tweet
Share
Post
Share
Email
Print

Related Articles

Article by Alipta Ballav
From Design Thinking to AI Thinking
  • The article outlines a paradigm shift from Design Thinking to AI Thinking, emphasizing the integration of LLMs into various sectors to enhance problem-solving through conversational interfaces.
Share:From Design Thinking to AI Thinking
2 min read

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
Share:The Parallel Journey of Physical Product Design and UX/UI Design
3 min read

Stories from a seasoned job-hopper; amidst layoffs, challenging hiring conditions, and the pursuit of professional purpose.

Article by Melody Koh
How I Know When to Quit My Design Job, Every Single Time
  • The article delves into the intricacies of knowing when to quit a design job, drawing from personal anecdotes and broader observations in the industry.
Share:How I Know When to Quit My Design Job, Every Single Time
15 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and