We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› Design for Experience: Public Sector

Design for Experience: Public Sector

by UX Magazine Staff, Design for Experience
2 min read
Share this post on


A closer look at the Design for Experience awards category: Public Sector

You’re not likely to hear a phrase like, “Wow, that government website sure was clear and easy to use.”

Usability and public sector services are not generally found in the same bed (or the same room; or even the same zipcode). The disconnenct has to do with the fact that political, budgetary, security, and compliance realities cause the quality and usefulness of public sector technologies to lag far behind those of the private sector.

Still, every so often, something good comes along and does what it’s supposed to do for citizens in a rewarding fashion.

Even though the official launch of healthcare.gov—designed to get Americans singed up for insurance under the Affordable Care Act—was widely considered a failure and the site continues to befuddle users, an open-sourced version released in June was hailed as a modern departure from typical government sites.

In her 2012 UX Magazine article “Designing to Build Trust,” Ilana Westerman references her agency‘s study of the Enroll UX2014 initiative, which was designed to allow states to “leverage a prototype site and create online exchanges that will provide citizens access to health insurance under the Affordable Care Act (ACA).” Although she found that Enroll UX2012 failed to earn users’ trust, the initiative shows that there are plenty of UX practitioners plying their skills to improve the functionality of websites, software, and embedded systems in the public sector.

There are extraordinary opportunities to use user-centered practices to effect positive changes in governments and societies in the U.S. and countries all over the world. The DfE Public Sector award recognizes digital solutions, applications, services, and other experiences created by or for public-sector entities that have made noteworthy use of user-centered practices to create solutions that deliver real value to citizens.

If you’ve recently utterd the words: “Wow, that government website sure was clear and easy to use,” make your nomination now! It’s also worth noting that the most radical improvement in a consituency’s lives might be a product they never knew existed or ever interacted with, so if you’ve done work in the public sector that has improved usability and made institutions suck less, apply for this award right now.

Image of marble columns courtesy Shutterstock

post authorUX Magazine Staff

UX Magazine Staff, UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

post authorDesign for Experience

Design for Experience,

The core mission of Design For Experience (DfE) is to fuel the growth, improvement, and maturation in the fields of user-centered design, technology, research, and strategy. We do this through a number of programs, but primarily through our sponsorship of UX Magazine, which connects an audience of approximately 100,000+ people to high-quality content, information, and opportunities for professional improvement.


Related Articles

Generating AI images in multiple languages leads to different results.

Article by Yennie Jun
Lost in DALL-E 3 Translation
  • The article critically examines OpenAI’s DALL-E 3, the latest in AI image generation.
  • The author sheds light on the model’s prompt transformations, revealing language-specific variations, and biases, and a nuanced exploration of how this technology navigates issues of diversity and transparency.

Share:Lost in DALL-E 3 Translation
11 min read

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.

Article by Kate Moran
AI for UX: Getting Started
  • The article delves into the urgent need for UX professionals to embrace AI, outlining tools, applications, and considerations.
  • The authors emphasize:
    • starting small;
    • gaining hands-on experience;
    • the symbiotic relationship between AI and human judgment in enhancing user experiences.

Share:AI for UX: Getting Started
16 min read

Why does everything look the same?

Article by Michael F. Buckley
Media Overload is Causing Design “Generification”
  • The article explores the impact of streaming media on contemporary design, arguing that the proliferation of personalized content has eroded a shared cultural experience, contributing to a perceived decline in design originality and character.
Share:Media Overload is Causing Design “Generification”
4 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and