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Latest Articles

We data scientists spend so much of our effort helping you understand your users that… you forget that we are users too.

Article by Cassie Kozyrkov
Data Science Effectiveness as a UX Problem
  • The article discusses the need for user experience (UX) design tailored to data scientists, emphasizing the importance of understanding their diverse roles and preferences for creating effective data science tools.
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6 min read
Article by Guido Baratta
Remote Or Not Remote? That Is The Question
  • The article delves into the ongoing debate between remote work and office work, exploring the challenges, benefits, and changing dynamics brought by the pandemic and employee preferences.
  • The author shares insights on the impact of remote work on productivity, employee desires for flexibility, and the evolving priorities in the modern workplace.
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4 min read

Ben Golik recently joined Uncommon CX as a creative partner. Here, he shares his thoughts on the hot topic of artificial intelligence (AI) and why it’s a tool, not a terror, for creatives.

Article by Benjamin Golik
Why Today’s Creatives Need To Run Towards AI. And Run Fast
  • The article explores AI as a valuable tool for creativity rather than a threat discussing the remixing nature of creativity — AI offers a unique way to remix words, thoughts, and images.
  • The author advocates embracing AI’s potential and collaborative capabilities to enhance creativity while cautioning against the risk of over-automation in customer experiences.
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2 min read

Amplifying the Human Voice in Business.

Article by Nate Schloesser
UX is Not Dead, It’s Just Misunderstood
  • The article discusses the significance of user advocacy in business and how to align departments toward prioritizing users for meaningful and impactful outcomes.
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8 min read

Getting AI to pronounce names correctly.

Article by Danny DeRuntz
What’s in a /ˈneɪm/?
  • The article delves into the complexities of AI voice assistants mispronouncing names and offers a solution using phoneme extraction and TTS services to ensure accurate and personalized pronunciations for a better user experience.
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6 min read

The opposite direction is the right one.

Article by Marcelo Brum
Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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4 min read

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