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Latest Articles

The Invisible Machines Podcast is Here!

  • Artificial Intelligence, UX Education, UX Magazine, UX World Changing Ideas

The authors of the Wall Street Journal bestselling business book, Age of Invisible Machines continue their conversation about conversational AI in a new podcast produced by UX Magazine.

Article by UX Magazine Staff
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2 min read

3 Ways ChatGPT is a Lot Like Galaxy Quest

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, Personas, UX Magazine

Discover the potential and pitfalls of generative AI against a surprising backdrop: Galaxy Quest.

Article by Robb Wilson
IDEAS IN BRIEF
3 Ways ChatGPT is a Lot Like Galaxy Quest
  • In the article, the author draws a parallel between ChatGPT and elements from the iconic film Galaxy Quest, finding remarkable similarities.
    • Just like the aliens in Galaxy Quest, GPT has learned from a massive knowledge base, but it doesn’t really know anything.
    • GPT has been exposed to some of the same biases that the film skewers. It will require a lot of dedicated effort by designers and users to strip the bias out of LLMs.
    • In the film, aliens need humans’ help. Despite their expertise in creating technical marvels, they lack the creative abilities needed to use them. The same holds true for AI: it needs humans to guide it and tell it what to do.
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6 min read

How Much Personalization Is Enough in UX Design?

  • Customer Experience, Design, Facebook, Social Media Marketing, UX Education

Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
IDEAS IN BRIEF
How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
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10 min read

Google’s Dilemma (GPT3)

  • Artificial Intelligence, Google, Search, SEO, and SEM

What to expect from Google after a GPT3 solution release?

Article by Aydin Ozcekic
IDEAS IN BRIEF
Google’s Dilemma (GPT3)
  • Everyone is waiting for Google to respond to the GPT3 solution as Google possesses the necessary tools to develop the greatest AI solutions.
  • There is a significant distinction between the ways GPT3 and Google search operate:
    • GPT3 can access data and produce solutions while Google displays the best resources that might be available.
    • GPT3 is responsible for the answer it produces while Google is not.
    • GPT3 concentrates on producing the best possible response while Google anticipates your questions.
    • GPT3 represents the side of knowledge centralization while Google represents the diversity of knowledge.
  • According to the author, it’s crucial for Google to support websites that are the foundation of revenue and not change the way it works.
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3 min read

Fintech UX Design Trends for 2023

  • Customer Experience, Data visualization, Interface and Navigation Design, Mobile Applications, Product design, Technology

Banking and finance have dwelled in an ivory tower throughout their history.

Article by Adam Fard
IDEAS IN BRIEF
Fintech UX Design Trends for 2023
  • Many banks are implementing innovative solutions to make the user experience not only effective but also fun.
  • The article covers the following fintech-driven trends:
    • gamification;
    • product identity;
    • centralization;
    • fully mobile banking;
    • social banking;
    • data visualization;
    • human language.
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5 min read

5 Reasons to Embrace the Generative AI Hype

  • Artificial Intelligence, Defining AI, New and Emerging Technologies, UX Magazine

Generative AI is making headlines, in the literal sense.

Article by Julia Anderson
IDEAS IN BRIEF
5 Reasons to Embrace the Generative AI Hype
  • While some fear generative AI and see it as competition to human effort, it can be used as a collaboration tool.
  • The author describes five ways to adopt generative AI to benefit from it:
    • Use it as a tool for rapid ideation and, therefore, inspiration for creating.
    • Facilitate knowledge management that allows humans to test limitless possibilities AI generates.
    • Personalise experience for customers for building relationships with them.
    • Unload from routine tasks – making time for more sophisticated tasks.
    • Practice collective intelligence – generative Ai is being trained on millions of interactions with people making it a powerful “copilot” in various activities.
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5 min read
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