Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› NYC Votes: A platform for transforming the voting experience

NYC Votes: A platform for transforming the voting experience

by Lindsay Liu
2 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

A new app seeks to raise civic engagement by helping New Yorkers vote, contribute to campaigns, and research candidates from their mobile devices.

As anyone who has spent more than a few hours in any of the five boroughs can tell you, New Yorkers are not shy about expressing their opinions.

But when election time rolls around, New York City residents are atypically passive. In the 2012 presidential elections, New York ranked 44th out of the 50 states in voter turnout. Voter engagement in municipal elections lags well behind other large cities.

At the same time, younger, digital-native voters are playing a larger, more active role in national politics—starting with President Barack Obama’s re-election last November. Looking to engage more connected New Yorkers in the political process, an historic public-private partnership has emerged to create NYC Votes, a platform for driving voter engagement by improving the voter experience.

The first phase in the NYC Votes platform provides a simple way for candidates to quickly and easily raise small contributions by credit card directly through their mobile devices, track their fundraising progress, and streamline campaigns’ reporting and compliance with campaign finance rules.

In the coming weeks, the app will expand to provide voters with information about where to vote and who’s running, and provide tools that allow them to communicate directly with candidates. The next phase will give New Yorkers the ability to register to vote directly through the app.

In an age when the public has come to expect sophisticated, easy-to-use, and on-demand digital experiences, more and more citizens are looking for the democratic process to keep pace. To that end, some of the leading design and technology firms in New York City joined forces to transform voting in New York City.

Working with the New York City Campaign Finance Board, which administers the city’s small-dollar public matching funds program, a team comprised of experience design firm Method, software development firm Pivotal Labs, and strategic consultancy Tipping Point Partners, set out to provide new pathways for voters.

“We are excited about being a part of shaping the NYC Votes brand and providing people with a better experience for civic engagement,” Rusty Munro, Creative Director at Method, says. “The system we have designed paves the way for a scalable platform around voting in New York, and potentially beyond.”

CEO of Tipping Point Partners and CFB Member Art Chang adds: “This new digital platform has the potential to revitalize New Yorkers’ relationship with their city government. We hope that these tools will help inform and motivate New Yorkers to not only head to the polls on Election Day, but to continue to be civically engaged.”

You can view the app on your mobile device and sign up for updates on future feature releases at nycvotes.org.

post authorLindsay Liu

Lindsay Liu,

Lindsay Liu leads Method's marketing team and communications initiatives globally. While at Method, she has successfully launched the award-winning 10x10 series, overseen the growth of Method’s global communication channels, and formed several partnerships with relevant media and professional organizations. Working closely with all disciplines globally, Lindsay helps craft and promote the work, thinking, and people at Method. 

Tweet
Share
Post
Share
Email
Print

Related Articles

Generating AI images in multiple languages leads to different results.

Article by Yennie Jun
Lost in DALL-E 3 Translation
  • The article critically examines OpenAI’s DALL-E 3, the latest in AI image generation.
  • The author sheds light on the model’s prompt transformations, revealing language-specific variations, and biases, and a nuanced exploration of how this technology navigates issues of diversity and transparency.

Share:Lost in DALL-E 3 Translation
11 min read

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.

Article by Kate Moran
AI for UX: Getting Started
  • The article delves into the urgent need for UX professionals to embrace AI, outlining tools, applications, and considerations.
  • The authors emphasize:
    • starting small;
    • gaining hands-on experience;
    • the symbiotic relationship between AI and human judgment in enhancing user experiences.

Share:AI for UX: Getting Started
16 min read

Why does everything look the same?

Article by Michael F. Buckley
Media Overload is Causing Design “Generification”
  • The article explores the impact of streaming media on contemporary design, arguing that the proliferation of personalized content has eroded a shared cultural experience, contributing to a perceived decline in design originality and character.
Share:Media Overload is Causing Design “Generification”
4 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and