We talk with Joe Natoli, enterprise UX consultant and author of the new book, Think First.
In Conversation with UX Magazine brings you a discussion with Joe Natoli, founder of Give Good UX and author of the new book, Think First: My no-nonsense approach to creating successful products, memorable user experiences and happy customers.
We talk about the fallacy of unicorns, the A-Team nature of experience design, and why hairdressers are the masters of empathy. Also, if you buy Joe’s book the week of October 5th, you get three free training resources.(MP3)
The road to a good customer experience can be full of potholes. How do you navigate such a treacherous path? One key way is through product thinking.
Empathetic interactions? Or volume and scale? AI, in the form of bots and empathetic digital people, can deliver both.
“Holistic design” sounds like a new flashy trend that’s used without a real meaning behind it. However, the term was present long before UX design was born. Nowadays, when we use “product design” for digital products and “industrial design” for things, “holistic design” makes a comeback to UX design.
