In Conversation with Joe Natoli

We talk with Joe Natoli, enterprise UX consultant and author of the new book, Think First.

Article No :1535 | September 9, 2015 | by Josh Tyson | UX Magazine

In Conversation with UX Magazine brings you a discussion with Joe Natoli, founder of Give Good UX and author of the new book, Think First: My no-nonsense approach to creating successful products, memorable user experiences and happy customers.

We talk about the fallacy of unicorns, the A-Team nature of experience design, and why hairdressers are the masters of empathy. Also, if you buy Joe's book the week of October 5th, you get three free training resources.(MP3)

Article No. 1 459 | July 2, 2015
In Conversation with Sergio Nouvel
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We talk with Sergio Nouvel—co-founder of Continuum in Lima, Peru—author of our very popular and very controversial article, "Why Web Design is Dead."
Article No. 1 442 | May 26, 2015
In Conversation with Alberta Soranzo
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We talk with information architect Alberta Soranzo about mountains of data, mixtapes, and the digital legacy you leave behind.
Article No. 1 510 | July 22, 2015
In Conversation with Greg Nudelman
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We talk with Greg Nudelman, CEO of Design Caffeine, mobile strategist, and author of The $1 Prototype.

About the Author(s)

Josh Tyson | UX Magazine's picture
Josh Tyson | UX...

Josh Tyson is an Editor-at-Large for UX Magazine. He is also the Chief Creative Officer for Natch, a podcast agency. He uses lots of stuff. He shows no signs of slowing down.

Key topics in this article

Agile and Iterative Process
Business Value and ROI
Customer Experience
Design
Development
Digital Publishing and eBooks
Employment and Hiring
Enterprise Products
Information Design and Architecture
Personal and Professional Development
Project Management
Research Methods and Techniques
Research Tools and Software
Strategy
Team Dynamics
Vendor-Client Relationships
Working With Stakeholders

Getting started in UX

Our contributors and staff recommend these articles on for developing an understanding of experience design and jumpstarting your career.

Hiring the Right Designer
How Much UX have You Put into Your UX Portfolio?
How Mature is Your Organization when it Comes to UX?
The UX Team Starting Lineup
Seven Things Your Boss Needs to Know About UX
Why UX Designers Need to Think like Architects
Five Customer Experience Lessons Coffee Taught Me
Four Things I Learned about UX at Universal Studios
The (Sometimes) Giddy Experience of Learning Design