In Conversation with UX Magazine brings you a discussion with Joe Natoli, founder of Give Good UX and author of the new book, Think First: My no-nonsense approach to creating successful products, memorable user experiences and happy customers.

We talk about the fallacy of unicorns, the A-Team nature of experience design, and why hairdressers are the masters of empathy. Also, if you buy Joe's book the week of October 5th, you get three free training resources.(MP3)

Article No. 1 459 | July 2, 2015
Article No. 1 442 | May 26, 2015
Article No. 1 510 | July 22, 2015