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Vendor-Client Relationships

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Big brands go direct to the consumer in a crisis

  • Behavioral Science, Business UX Leaders, Consumer products, Customer Experience, E-commerce, Psychology and Human Behavior, Strategy, Technology, Vendor-Client Relationships

During the current pandemic, some of the world’s biggest brands started online stores. But will the popularity of this purchasing model last as shops start to reopen?

IDEAS IN BRIEF
Big brands go direct to the consumer in a crisis
  • Spurred by the coronavirus pandemic, some of the worlds biggest brands are opening online stores serving products direct to customers’ homes
  • PepsiCo, Nestlé and Heinz all launched direct-to-consumer (D2C) offerings in lockdown, appealing to those who couldn’t leave their home, but were dead set on their favorite ketchup or kombucha brand.
  • Newly hatched D2C brands are now creating their own databases, analyzing behavioral and sales data to maximize marketing and profits. They are A/B testing – comparative user-experience research – new offers online and using their websites as labs for product research and development.
  • What the pandemic has taught many companies is D2C e-commerce isn’t just for smarter speciality startups that don’t want legacy retail and big overheads; it’s for all brands looking to drive preference, loyalty and repeat sales through a directly owned relationship.
  • “We believe there will be a ‘lockdown loyalty effect’. Consumers will remember the brands and retailers that got them through the darkest lockdown days,” Hugh Fletcher, global head of innovation at Wunderman Thompson Commerce concludes.
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The Value Impact of Service Partnerships

  • Business Value and ROI, Consumer products, Customer Experience, E-commerce, Enterprise Products, New and Emerging Technologies, Team Dynamics, Technology, The Business of UX, Vendor-Client Relationships, Working With Stakeholders

Powerful service partnerships are beginning to emerge that are able to better respond to changes in customer needs, desires and expectations.

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In Conversation with Joe Natoli

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Design, Development, Digital Publishing and eBooks, Employment and Hiring, Enterprise Products, Information Design and Architecture, Personal and Professional Development, Project Management, Research Methods and Techniques, Research Tools and Software, Strategy, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

We talk with Joe Natoli, enterprise UX consultant and author of the new book, Think First.

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Simplify Your Projects by Using a UX Checklist

  • Agile and Iterative Process, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Project Management, Research Methods and Techniques, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

Charting your progress in the design process with the help of a simple checklist can keep you team focused and productive.

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5 Methods For Innovation You Should Try with Your Team

  • Agile and Iterative Process, Design, Design for Experience Awards, Design Theory, Design Tools and Software, Employee Experience, Personal and Professional Development, Project Management, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

Setting aside time and space to workshop and brainstorm with colleagues and clients is crucial to the experience design strategy of DfE award-winners SAP.

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In UX, Creating the Right Culture is Always à la Mode

  • Agile and Iterative Process, Business Value and ROI, Design, Design for Experience Awards, Design Tools and Software, Employee Experience, Research Methods and Techniques, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

Creating a culture that inspires your team leads to equally inspired clients—just ask Slice of Lime.

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