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Design for Experience: Adoption of Experience Strategy

by UX Magazine Staff, Design for Experience
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A closer look at the Design for Experience awards category: Adoption of Experience Strategy

In an article published yesterday, Wayne Neale interviewed the experience design leads at Groupon, Ebay, and Lumension.

When asked about the role UX plays at Groupon, Vice President of Global Design Peter Merholz, said: “We don’t call it ‘UX’—it’s design. We recognize that ‘UX’ is everyone’s responsibility, not just designers’.”

Merholz spoke to this same ideal in his presentation at UX Week 2012, “UX is Strategy; Not Design.” He posits that, “User experience arises from the sum total of interactions with an organization’s products and services.”

User and customer experience are strategic values that go to the heart of successful companies. Winning UX is not a low-level tactical practice or a disconnected team within a company. User and customer experience initiatives thrive when embraced at every level—by executive leadership, design and engineering teams, and the rest of the staff. The DfE Adoption of Experience Strategy award recognizes companies that have embraced experience-orientation as a strategy.

If you know of companies or institutions that have made a point of putting “UX” into every aspect of their operations, nominate them. If you think that your company deserves DfE recognition, apply for this award right now!

Image of sprouts courtesy Shutterstock

post authorUX Magazine Staff

UX Magazine Staff, UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

post authorDesign for Experience

Design for Experience,

The core mission of Design For Experience (DfE) is to fuel the growth, improvement, and maturation in the fields of user-centered design, technology, research, and strategy. We do this through a number of programs, but primarily through our sponsorship of UX Magazine, which connects an audience of approximately 100,000+ people to high-quality content, information, and opportunities for professional improvement.


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