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Customer Experience

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The Future of Expertise in Design: Reimagining How I Show Up as an Expert in the Design Process

  • Customer Experience, Design, Design Theory, Persuasive Design, Research Methods and Techniques, The Evolution of Research, Usability, UX Education, UX Magazine

While methods and processes remain important, what is essential for changing how we design is having a commitment to an objective, a mindset, a motivation that can help us reflect on and critique how we do our work. 3 big critiques of commonly held assumptions that drive the design process and the corresponding mindset shifts that are emerging around these critiques. 

Article by Gabriel Mugar
IDEAS IN BRIEF
The Future of Expertise in Design: Reimagining How I Show Up as an Expert in the Design Process
  • While methods and processes remain important, what is essential for changing how we design is having a commitment to an objective, a mindset, and a motivation that can help us reflect on and critique how we do our work.
  • Assumptions for expertise in design:
    1. Design impact is the value exchange with the people we learn from in research.
    2. Co-design gives people agency in the design process
    3. A beginners’ mindset helps us see challenges with fresh eyes
  • The author explores three shifts that make him reimagine how he shows up as an expert and decision maker:
    • Shift #1: Go from transactional to mutually beneficial engagement in research.
    • Shift #2: Move from gathering participant feedback to being participant-guided.
    • Shift #3: Instead of focusing on people, focus on people in systems.
  • Сommunity-led design methods give designers an opportunity to reimagine how their expertise and skills can be more meaningful.
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10 min read
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The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

  • Customer Experience, Design, Design Tools and Software, Employee Experience, Employment and Hiring, Usability, UX Education, UX Magazine

With the start of Covid-19 two years ago, we at ABN AMRO Innovation set up a remote-first UX team from scratch. And guess what? It works! Here’s how we successfully went from zero to a team of seven.

 
Article by Martijn Zwart
IDEAS IN BRIEF
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team
  • This article outlines the three ingredients you need to set up a remote UX team:
    1. Purpose
    2. People
    3. Process
  • Keeping the aspects above in mind can help you to deliver value and create products that people will actually use.
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14 min read
The 3 Ingredients You Need to Set Up and Run a Remote-First UX Team

In the Garden of Hyperautomation

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, UX Education, UX Magazine, UX World Changing Ideas

An odyssey exploring two possible outcomes for civilization as conversational AI takes hold—one brimming with the bright possibilities of user-controlled data, the other, decidedly dystopian.

Article by Henry Comes-Pritchett
IDEAS IN BRIEF
In the Garden of Hyperautomation
  • Henry Comes-Pritchett explores two possible futures of hyperautomation: a self-custodial utopia, and a data-driven dystopia.
  • Comes’-Pritchett takes readers on a journey inspired by a sneak peek at, Age of Invisible Machines, an upcoming book by celebrated tech leader and design pioneer, Robb Wilson.
  • A philosophical treatise starts an odyssey that spans the breadth of possible civilizations, meeting the average people that inhabit them and observing their trials and tribulations.
  • The reader is ultimately left to decide what state of affairs they would prefer, with a call to action inviting those willing to change the world to start doing the work now.
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25 min read
AI Tale of Two Topias

Brain Computer Interfaces (BCIs)

  • Accessibility, Augmented Reality, Cloud Computing, Customer Experience, Defining AI, Design, Design Theory, Development, Neurology, Neuroscience, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine
Article by Charles Adjovu
IDEAS IN BRIEF
Brain Computer Interfaces (BCIs)
  • Brain-computer interfaces (BCIs) are interfaces for recording and processing neurological data and turning these data into an output.
  • Neurodata can be directly recorded, e.g., by a BCI, or indirectly recorded, e.g., an individual’s spinal cord.
  • There are particular privacy risks associated with BCIs that might need the following solutions:
    1. Encryption
    2. Local-first software
    3. Separation of data and compute (or edge computing)
    4. Access control layer
    5. Data cooperative
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How to Evaluate Design Quality

  • Customer Experience, Design, UX Education, UX Magazine, Visual Design

The features and testing algorithm of good design

Article by Erik Messaki
IDEAS IN BRIEF
How to Evaluate Design Quality
  • It’s important to learn to see our own and other people’s designs through critical eyes.
  • The author suggests 3 layers of evaluating design:
    1. Marketing
    2. Usability
    3. (Visual) Design
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6 min read
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9 Things You Can Do to Make User Research Stick

  • Customer Experience, Design, Remote Research, Research Methods and Techniques, Usability, UX Education, UX Magazine

Imagine a situation — you fancy a night out, so you do your hair or makeup, carefully take the time to pick out the best clothes for the occasion or put some perfume on, and then, instead of heading out, you just stand in your own hall, at the front door the whole night. This is your research without properly sharing the findings. You did all the preparations and all the work but the impact is not there.

Article by Adela Svoboda
IDEAS IN BRIEF
9 Things You Can Do to Make User Research Stick

  • The author shares the story about how she started working on new personas for her product and how user research helped her along the way.

  • The author believes that just “having” the research findings doesn’t really mean anything — we have to make some effort ****to let the research findings sink in properly and support adoption across the whole company.

  • Here are 9 tips on how you can share any of your research findings:

    1. Be concise and clear

    2. Co-create

    3. Make the findings easy to take in

    4. Create different artefacts

    5. Test the findings

    6. Quiz and games

    7. (Over)communicate

    8. Top-down approach

    9. Forget about on-site only

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8 min read
9 things you can do to make user research stick
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