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Customer Experience

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Thinking of designing dialogue? Here are some more reasons for you to start doing it.

Article by Fred Dust
Why We Need to Design Dialogue… Now
  • The author talks about his book “Making Conversation”, his design projects for the last 18 months, and shares what he’s learned about designing dialogue in the last year:
    • Dialogue always works
    • Difference matters
    • Adding creativity maximizes joy
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4 min read
Why We Need to Design Dialogue... Now

To survive in a world of change, stop designing for the best-case scenario

 
Article by Jesse Weaver
Resilience Is the Design Imperative of the 21st Century
  • In a world of “move fast and break things”, time rarely allows for designers to go back and improve beyond the golden path/happy path.
  • The author believes that we have to change the way we think about everything we create and suggests ways we can do that:
    • Design for resilience
    • Design for the edge cases
    • Make your design future-focused
  • Things that prevent us from doing so:
    • Distributed systems and interoperability
    • Proprietary products
    • Centralization
  • Breaking away from fragile design requires a shift in thinking, which means spending more time considering less-than-optimal scenarios and putting in the effort to address them.
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10 min read
Resilience-Is-the-Design-Imperative-of-the-21st-Century-article-image.png

Technology dependency, a shortening of the attention span and the overwhelming feeling of being always on in todays society are some of the matters we need to solve in our relationship with the Internet. We are here to create valuable, relevant experiences and it seems that it is more needed than ever.

Article by Robin Fransz
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
  • The Internet has helped us advance significantly in various directions but it also shortened our attention span and gave us the overwhelming feeling of being always on.
  • The author brings up the problem of the Internet impact on people’s lives and believes bad design to be the reason.
  • The author considers Netflix losing subscribers and Disney+’s Obi-Wan Kenobi not getting the expected iMDB score good examples of bad UX design.
  • The problem of being overwhelmed, dependent on technology and even bigger problems like the depression it can cause can be solved by focussing on good user experience design.
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7 min read
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

Tips on implementing co-design approaches into your design practice based on Stanford d.school experience.

Article by Nadia Roumani
Integrating Co-designers with Lived Experience
  • The author talks about how the Stanford d.school’s Designing for Social Systems Program decided to take a different approach to workshopping — a co-design approach.
  • The author shares advice for adopting this approach:
    • Establish practices to include co-designers with lived experience
    • Use a virtual format as it allows for remote collaboration and broader reach
    • Lay the groundwork well in advance
    • Be flexible with your process, tools, and timing
    • Work with partners with deep ties in communities to engage potential co-designers with lived experience
    • Provide an honorarium for co-designers’ time and expertise
    • Ensure other design team members are aware of power dynamics and biases
    • Put the challenge into historical context
  • The article also covers reflections from other сo-designing сommunity members on their experience and how social sector leaders reflect on collaborating with co-designers.
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15 min read
Integrating Co-designers with Lived Experience

Process notes of creating an online magazine for a female professional.

Article by Jennifer ODonnell
Nova: A Modern Publication for the Sexy Nerd
  • The article covers the creation of an online magazine,“NOVA” — a publication focused on spicing up the life of female professionals.
  • The author shares process notes and perspective from each of the project phases:
    • Research (qualitative research, competitor analysis, interviews, quantitate research)
    • Card Sorting
    • LOW-FI (wire framing)
    • MID-FI (edits)
    • Branding (colors, font, voice&tone, mood board)
    • Hi-Fi
  • Lessons and learnings from the project:
    • Mind spacing, especially margins
    • Balance between creativity and function in every design
    • Know when enough is enough
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6 min read
NOVA: A Modern Publication for the Sexy Nerd | Jennifer O’Donnell

Designing a chatbot personality? Here are some tips that might help you do it.

Article by Anonymous
How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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9 min read
How to Design a Chatbot Personality

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