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Customer Experience

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When less is usually — but not always — more

 

Article by Ed Orozco
Balancing Cognitive Load and Discoverability
  • The author explains how reducing cognitive load helps user interfaces seem easier to use.
  • The article covers:
    • Information Architecture & Cognitive Load
    • Staggered vs Flat Information Hierarchies
    • The case for a flat hierarchy
    • The case for a staggered hierarchy
  • Balancing cognitive load and information density requires a lot of skill and deep knowledge of your customer.
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3 min read
Balancing-cognitive-load-and-discoverability

Is Yoda truly the real groundwork of design thinking? Here is what we’re about to find out.

Article by Rich Nadworny
Design Thinking With Yoda
  • The author explains why he believes Yoda lays the real groundwork for design thinking.
  • Design thinking is a force for good, a force for change, it is a way of showing the interconnectedness of people to create a better life, business, or world.
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4 min read
Design thinking with Yoda

Curious to know about a philosophy that liberates our innate need for control? Then read to find out.

Article by Steven Sullivan
A Philosophy for Systems Change
  • The author talks about the nature of systems change and unpacks the following ideas:
    • Dynamics of Change: Our Situations Devolve and Evolve
    • Wabi-Sabi: A Design Philosophy for Complexity
    • Social Systems: The Beauty of Imperfect, Impermanent, and Incomplete Information
    • Social Systems: The Beauty of Modest and Humble Learning
    • Social Systems: The Beauty of Unconventional Thinking
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5 min read
A Philosophy for Systems Change

Tips on how to champion HCD and design research to stakeholders and get them on board with all of your UX processes.

Article by Sara Fortier
How to Champion HCD and Design Research to Stakeholders
  • The article covers:
    • The importance of stakeholder management
    • Challenges to overcome with research resisters
    • Common objections to doing user research and how to respond
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8 min read
How to Champion HCD and Design Research to Stakeholders

Breaking UX principles on purpose? No way! However, Snapchat and Netflix didn’t hesitate in doing so. And after all, who says we can’t occasionally break UX guidelines if it’s for the good cause? 

Article by Kumar Shubham
How Snapchat and Netflix Break UX Design Principles
  • The author takes a look at how Snapchat and Netflix purposefully break UX guidelines to achieve specific goals.
  • Real user experience is all about understanding your customers’ needs and implementing solutions that meet their expectations.
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4 min read
How Snapchat and Netflix Break UX Design Principles

Bad things happen as we stop solving people problems and start solving business problems

Article by Jesse Weaver
Human-Centered Design Dies at Launch
  • Even though every designer considers their most important stakeholder, this might only be good on paper
  • The problem is that as a company moves through each phase of the design process, the organization’s incentives can fall farther out of alignment with the needs of the people using the product and align more with the needs of the business.
  • The author walks through each designing phase, using a ride-sharing app as an example:
    1. Initial concept development/MVP (people problem)
    2. Reach product/market fit (product problem)
    3. Scale up (business problem)
    4. Cash out (market problem)
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9 min read
Human-Centered-Design-Dies-at-Launch

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