We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› Design for Experience: Complete Customer Experience Ecosystem

Design for Experience: Complete Customer Experience Ecosystem

by UX Magazine Staff, Design for Experience
2 min read
Share this post on


A closer look at the Design for Experience awards category: Complete Customer Experience Ecosystem

Look at a company from the inside and you might see something messy and complex that’s dependent on fragmented technological systems. Seen from the outside, however, companies with successful customer experience (CX) strategies appear cohesive, comprehensible, and unified.

Customers can interact with these companies through a well-coordinated ecosystem of products and touchpoints, and are rewarded at every turn.

“[CX practitioners] focus on the interactions that customers have at every stage of the customer journey: discover, evaluate, buy, access, use, get support, leave, and re-engage,” writes Kerry Bodine in her article “A Deep Dive Into Customer Service,” published earlier this year. “[They] are interested not only in digital touch points, but also in marketing communications, product packaging, checkout counters, receipts, face-to-face conversations with sales reps, and phone calls to customer service.”

Bodine is a VP and principal analyst at Forrester Research and the author of the book Outside In: The Power of Putting Customers at the Center of Your Business. She’s also a speaker at Forrester’s Forum for Customer Experience Professionals West in Los Angeles, which began yesterday and closes today.

As Bodine notes in her article, at Forrester, “we’re not talking about some subset of customer interactions. We’re talking about all of them.” The DfE Complete Customer Experience Ecosystem award recognizes companies that offer a consistent, cohesive customer experience across all of their interactions, maintaining a sense of brand and delivering value and rewarding experiences.

If you know of companies with CX ecosystems that support customers seamlessly across products and touchpoints, nominate them. If you think that your company has created a customer experience paradise, apply for this award right now!

Follow the rest of today’s Forrester’s Forum on Twitter via #FORRForum, and check out upcoming events here.

Image of glowing globe courtesy Shutterstock

post authorUX Magazine Staff

UX Magazine Staff, UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

post authorDesign for Experience

Design for Experience,

The core mission of Design For Experience (DfE) is to fuel the growth, improvement, and maturation in the fields of user-centered design, technology, research, and strategy. We do this through a number of programs, but primarily through our sponsorship of UX Magazine, which connects an audience of approximately 100,000+ people to high-quality content, information, and opportunities for professional improvement.


Related Articles

Article by Eleanor Hecks
8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

Share:8 Key Metrics to Measure and Analyze in UX Research
6 min read

As consumers’ privacy concerns continue to grow, so should our attention to addressing privacy issues as user experience designers.

Article by Robert Stribley
Designing for Privacy in an Increasingly Public World
  • The article delves into the rising importance of addressing privacy concerns in user experience design, offering insights and best practices for designers and emphasizing the role of client cooperation in safeguarding user privacy.
Share:Designing for Privacy in an Increasingly Public World
9 min read

Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

Share:5 UX Development Phases to Create Your Brand’s Voice
5 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and