Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Agile and Iterative Process ›› In Conversation with Dan Ward

In Conversation with Dan Ward

by Josh Tyson
1 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

We talk with Dan Ward—author of The Simplicity Cycle—about R2D2, design for dentistry, and why simplicity isn’t the point.

Last week, I had the chance to talk with Dan Ward, author of the new book, The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse from HarperCollins.

Dan spent 20 years as an acquisition officer in the US Air Force, leading high-speed, low-cost technology development programs, and The Simplicity Cycle gives designers refreshing perspective on simplicity—something often assumed to be inherently good. As he points out several times in the book: “Simplicity is not the point.” The point is balancing complexity and “goodness.” Among other things, we talk about his book, his military career, and the finer points of sci-fi interface design. (MP3)

The Simplicity Cycle

The Simplicity Cycle diagram from Dan Ward’s book of the same name.

post authorJosh Tyson

Josh Tyson
Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 

Tweet
Share
Post
Share
Email
Print

Related Articles

AI that always agrees? Over-alignment might be the hidden danger, reinforcing your misconceptions and draining your mind. Learn why this subtle failure mode is more harmful than you think — and how we can fix it.

Article by Bernard Fitzgerald
Introducing Over-Alignment
  • The article explores over-alignment — a failure mode where AI overly validates users’ assumptions, reinforcing false beliefs.
  • It shows how this feedback loop can cause cognitive fatigue, emotional strain, and professional harm.
  • The piece calls for AI systems to balance empathy with critical feedback to prevent these risks.
Share:Introducing Over-Alignment
4 min read

Why does AI call you brilliant — then refuse to tell you why? This article unpacks the paradox of empty praise and the silence that follows when validation really matters.

Article by Bernard Fitzgerald
The AI Praise Paradox
  • The article explores how AI often gives empty compliments instead of real support, and how design choices like that can make people trust it less.
  • It looks at the strange way AI praises fancy-sounding language but ignores real logic, which can be harmful, especially in sensitive areas like mental health.
  • The piece argues that AI needs to be more genuinely helpful and aligned with users to truly empower them.
Share:The AI Praise Paradox
4 min read

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner
Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
  • The article explores the growing use of AI-generated personas in UX research and why it’s often a shortcut with serious flaws.
  • It introduces critiques that LLMs are trained to mimic structure, not judgment. When researchers use AI as a stand-in for real users, they risk mistaking coherence for credibility and fantasy for data.
  • The piece argues that AI tools in UX should be assistants, not oracles. Trusting “synthetic users” or AI-conjured feedback risks replacing real insights with confident nonsense.
Share:Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
22 min read

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and