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Last week, I had the chance to talk with Dan Ward, author of the new book, The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse from HarperCollins.
Dan spent 20 years as an acquisition officer in the US Air Force, leading high-speed, low-cost technology development programs, and The Simplicity Cycle gives designers refreshing perspective on simplicity—something often assumed to be inherently good. As he points out several times in the book: “Simplicity is not the point.” The point is balancing complexity and “goodness.” Among other things, we talk about his book, his military career, and the finer points of sci-fi interface design. (MP3)
The Simplicity Cycle diagram from Dan Ward’s book of the same name.
- Agile and Iterative Process, Analytics and Tracking, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Information Design and Architecture, Input devices, Interface and Navigation Design, Mobile Applications, Mobile Technology, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management
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