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As employees’ productivity largely hinges on corporate software, a good enterprise UX design will benefit a company in the long run.

Enterprise UX: the Value of Usability for Enterprise Software
  • In contrast to customer UX, enterprise UX deals with internal software, which is mostly used by employees.
  • As detailed out in the case study, designing enterprise UX has such peculiarities as increased emphasis on user research, focus on simplicity in building user flows, and the vital role of continuously collecting end-users feedback for iteration.
  • By investing in enterprise UX and paying attention to end-users needs while designing corporate software, it is possible to boost productivity and revenues, process data more efficiently, facilitate interaction between employees.
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Learn how to address differences in cultural background to design products that provide exceptional customer experience in every corner of the world.

Why cross-cultural design really matters
  • When expanding a product internationally, it is essential to bear in mind users’ cultural background.
  • A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
  • It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.

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Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

UX Personas are useless. Unless created properly.
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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A case study on how rethinking visual design and gamification elements based on target audience’s needs can become a game-changer.

How We Helped a Language App Reach Its Target Audience With Visual Design
  • Xeropan was built to help to master a language thanks to engaging game elements.
  • Despite a well-thought UX design, app-store conversions and retention ratio were not satisfactory.
  • After a discovery phase, UX studio found out that the major issues arose from failing to attract the target audience as the game elements met the needs of younger users.
  • Reinventing visual components and testing multiple prototypes allowed to find the right balance between a clear design and gamification. 
  • Improved UI became a key element to greater user experience and product satisfaction.
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Strategic insights on how to scale up a product successfully by investing in the UX process and design team.

Scaling A Startup: A UX Perspective
  • One of the major causes for failure in scaling up is the lack of idea validation.
  • Design Thinking framework provides a valuable path for preparing start-ups to scale up by assessing users’ needs and priorities. Another key step is to expand the UX team at the right moment to ensure proper validation and testing of ideas.
  • Investing in UX design allows to scale up a start-up efficiently while minimizing the risks.
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Why designers and creators should adopt trauma-informed design principles to help communities heal and build trust in products and services.

Trauma-informed design: understanding trauma and healing
  • Trauma-informed approach to design allows to consider how traumatic experiences affect users and find inclusive solutions that will meet their needs.
  • By following specific principles, it is possible to unlock the transformative power that design might have for human beings.
  • Above all it is necessary to prioritize user safety and prevent re-traumatization by conducting an in-depth research of users’ fears and needs.
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