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Latest Articles

Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry!

  • Design Models, Design Standards, Design Strategy, Design Thinking, Industry Trends, Innovation, UX Design

The article discusses how we use maturity models in design and argues that “immaturity” frequently reflects smart strategic choices. Instead of trying to reach ideal standards, we should focus on how design aligns with business objectives.

Article by Andy Budd
IDEAS IN BRIEF
Just Grow Up: Why Design Maturity Models Might Be Harming Our Industry!
  • The article questions how mature a design is. It states It states that some strategic decisions are called immature.
  • The piece uses budget airlines and luxury carriers as examples. These examples demonstrate that design decisions are based on business strategies, rather than universal standards.
  • The article says we should judge design based on how well it matches business goals, not by strict rules.
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3 min read

Conscious Machines: Impossible Feat, Ethical Nightmare, or Evolution’s Next Step?

  • Artificial Intelligence, Cognition, Cognitive Science, Consciousness, Ethics, Machine Learning, Neuroscience, Philosophy, Psychedelics, Quantum Computing

Is consciousness the next frontier of technology? Explore how AI, psychedelics, and philosophy converge to challenge our understanding of awareness, reality, and what it means to be truly alive.

Article by Oliver Inderwildi
IDEAS IN BRIEF
Conscious Machines: Impossible Feat, Ethical Nightmare, or Evolution’s Next Step?
  • This article delves into the enigma of consciousness, exploring its emergence, malleability, and the philosophical debate on whether it can exist independently of biological systems.
  • It examines key factors driving consciousness into mainstream discourse, including advancements in AI, the resurgence of psychedelics in mental health, and the influence of popular culture and science literature.
  • The piece critically evaluates the possibility of machine consciousness, contrasting philosophical perspectives on its feasibility and implications for ethics, technology, and our understanding of reality.
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13 min read

Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings

  • Content Strategy, Design Process, Design Research, Information Architecture, Service-Focused Design, User Testing, User-Centered Design, UX Design, Website Redesign

Discover how to design a website that truly serves diverse user needs. This article reveals the power of combining user-focused design with data-driven insights to create impactful, goal-oriented digital experiences.

Article by Aalap Doshi
IDEAS IN BRIEF
Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings
  • The article explores creating a user-centric website for organizations with diverse offerings, focusing on aligning design with user needs and goals.
  • It emphasizes the role of analytics and user research in validating assumptions and continuously refining the user experience.
  • In this piece, practical steps are provided to integrate metrics-backed insights with user-focused design for impactful digital experiences.
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13 min read

Designing and Facilitating a Co-Creation Session

  • Design Research, Design Thinking, Design Workshop, Facilitation, User-Centered Design

Learn how to design and facilitate impactful co-creation sessions that inspire collaboration, spark creativity, and align diverse perspectives for meaningful outcomes.

Article by Aalap Doshi
IDEAS IN BRIEF
Designing and Facilitating a Co-Creation Session
  • This article delves into the process of designing and facilitating effective co-creation sessions to foster collaborative innovation.
  • It outlines key steps, including planning, creating a structured agenda, and using tools to engage participants meaningfully.
  • The piece highlights how co-creation sessions can drive creativity, align diverse stakeholders, and generate actionable outcomes for complex challenges.
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3 min read
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