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A quick guide to introducing your app to users

How to design onboarding flows
  • Well-thought user onboarding is essential for customers engagement, satisfaction and ultimately their retention.
  • Best practices of exceptional onboarding experience include providing a simple overview of the product’s main features, use of visual content and motion design, concise copy.
  • Additionally, it is important to allow users to see their progress in the onboarding and skip non-essential steps.
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In an ever-changing world, businesses need to be ahead of the curve to keep their products competitive: what “ahead of the curve” means for digital products right now?

Product Experience: The Backbone of Your Product’s Success

Answering the question “Who should own product experience?” we have to consider that delivering an outstanding product experience is a goal cross-company.

  • Alignment between the following departments becomes crucial: product, customer support, sales, marketing, product leadership.
  • How PX and CX are aligned? Product experience demands more than ever synergy between product teams and customer-facing teams; loyalty comes from a seamless interaction with the product itself.
  • The primary source of customers’ trust is the personal experience they get from the first-hand usage. Here are three key strategies to improve it.
    1. Data that can be transferred to feedback. There are two main groups of tactics to get consumer feedback: qualitative (interviews and surveys) and quantitative (conversion rate or bounce rate).
    2. Continuous analysis. Here are some things you should keep an analytical eye on – retention, flows, adoption, churn.
    3. Customer engagement or user ever-lasting love. Working with it, you have to consider: in-app user onboarding, intuitive design with proper information, personalization, in-app notifications, or emails.

PX brings special clarity to the inseparable connection between product and customer. Never forget: caring about a performant product is taking care of customers’ interests before anything else. Read the full article for more details on this important concept.

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Good design doesn’t speak for itself. You are the best person to tell the story you create. So when the opportunity arises, tell it impressively!

Why I stopped letting the design speak for itself
  • Since ancient times, stories have been a useful tool to connect and convey human culture, reduce loneliness, and inspire the team by connecting the facts and create shared goals.
  • Powered by passion, designers can create great stories but often forget investing in telling them and then regret seeing them fade away.
  • Storytelling thinking helps design stand out. Through storytelling, we can put ourselves in other people’s shoes. And when we can understand what they’re going through, empathy emerges.
  • Customers or decision-makers in projects are not rational as they think; they make emotional decisions, relying on their feelings for the product.

Read the full article to get this author’s perspective on why storytelling matters in design.

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Hint: it’s everything you might overlook during the UX discovery and evaluation tests.

What are UX errors of omission and commission?
  • Errors of omission refer to the missed elements in UX design – “the content or functionality that is not there but should be”, while errors of commission concern poor interface design.
  • In contrast to errors of commission, errors of omission are way more difficult to identify. Yet, they can be a major obstacle to guaranteeing users’ satisfaction and customers retention.
  • A key step to avoiding errors of omission is to have a user-centred approach during discovery and evaluation stages.
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A thought-provoking set of reflections that will help to take a deep dive into the essence of design.

100 Things I Know About Design

Dan Saffer, a leading product designer with extensive experience, shares the hard-learned lessons on design. All there is to know about design condensed to 100 nuggets of wisdom

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By thoughtfully choosing playlists names, Spotify aims at providing engaging customer experience that helps to connect and communicate with users.

Naming Personalized Playlists at Spotify
  • With the rapid increase of personalized playlists on Spotify, playlists naming has become a strategic process that has to be well-thought-out.
  • A playlist name has a key role in conveying its content to users. That is why not only it has to be catchy, but it should also reflect the list of songs/podcasts in a clear manner.
  • Personalizing playlists names helps creating emotional bonds and simplifies decision-making for users.
  • UX writing for playlists names consists of several stages ranging from “namestorming” to usability testing.
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