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Latest Articles

Measuring Users’ Mental Models

Basic and advanced approaches to understanding and analyzing users’ beliefs about your product

Article by Lawton Pybus
IDEAS IN BRIEF
Measuring Users’ Mental Models
  • The article discusses the concept of mental models and various methods for measuring and analyzing them in user research, highlighting their importance in designing user-friendly experiences.
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7 min read

The Rising Demand for Hyperspecialization

  • Employee Experience, Employment and Hiring
Article by Andy Hilliard
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The Rising Demand for Hyperspecialization
  • The article discusses the rising demand for hyperspecialization in software development, driven by emerging technologies and the scarcity of technical skills, and emphasizes the need for companies to balance legacy technologies with the adoption of new solutions to succeed in the evolving landscape.
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5 min read

How Insight from Netflix Profiles Doubled Our Conversions

  • Accessibility, Agile and Iterative Process, Design, Mobile Technology, Technology for the Common Good

Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
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How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read

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