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Latest Articles

​6 Ways to Improve Psychological AI Apps and Chatbots

  • Artificial Intelligence, Generative AI, Psychology and Human Behavior

Repetitiveness, complicated setups, and lack of personalization deter users.

Article by Marlynn Wei
IDEAS IN BRIEF
​6 Ways to Improve Psychological AI Apps and Chatbots
  • Personalized feedback, high-quality dynamic conversations, and a streamlined setup improve user engagement.
  • People dislike an overly scripted and repetitive AI chatbot that bottlenecks access to other features.
  • Tracking is a feature that engages users and develops an “observer mind,” enhancing awareness and change.
  • New research shows that users are less engaged in AI apps and chatbots that are repetitive, lack personalized advice, and have long or glitchy setup processes.
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3 min read

How AI Can Help Us Solve the Climate Crisis

  • Artificial Intelligence, Defining AI, Generative AI, New and Emerging Technologies
Article by Savannah Kunovsky
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How AI Can Help Us Solve the Climate Crisis
  • The article delves into the transformative intersection of generative AI and the Climate Era, highlighting their potential to reshape economies, influence consumer behaviors, and address sustainability challenges.
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5 min read

8 Key Metrics to Measure and Analyze in UX Research

  • Analytics and Tracking, Research Methods and Techniques, Research Tools and Software, The Evolution of Research
Article by Eleanor Hecks
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8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

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6 min read

How Conversational AI Is Shaping The Future of UX 

  • Artificial Intelligence, Conversational Design, Defining AI, Generative AI, New and Emerging Technologies, Technology for the Common Good

Since personal computing’s inception in the 80s, we’ve shifted from command-line to graphical user interfaces. The recent advent of conversational AI has reversed the ‘locus of control’: computers can now understand and respond in natural language. It’s shaping the future of UX.

Article by Jurgen Gravestein
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How Conversational AI Is Shaping The Future of UX 
  • The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.
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3 min read
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