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Latest Articles

What Makes Users Adopt a New Feature or Tool?

  • Research Methods and Techniques, The Evolution of Research, User Adoption

How UX teams can provide key insights using technology adoption models

Article by Lawton Pybus
IDEAS IN BRIEF
What Makes Users Adopt a New Feature or Tool?
  • The article explores the evolution of technology adoption theories, focusing on models like Diffusion of Innovations, TAM, TAM 2 and 3, UTAUT, and HMSAM, providing UX practitioners with tools to understand and enhance user behavior in product development.
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6 min read

Designing for AI Hallucination: Can Design Help Tackle Machine Challenges?  

Article by Hjortur Hilmarsson
IDEAS IN BRIEF
Designing for AI Hallucination: Can Design Help Tackle Machine Challenges?  
  • The article delves into the challenges posed by AI hallucinations, exploring their varied forms and real-world consequences.
  • The author advocates for the pivotal role of design in addressing this issue, proposing visual elements like progress bars and color coding to enhance user control and understanding in interactions with AI.

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5 min read

13 Conversation Design Pivoters Share Their Stories and Advice for Breaking Into the Industry

  • Conversational Design, Interviews, Personal and Professional Development, Personas
Article by Hillary Black
IDEAS IN BRIEF
13 Conversation Design Pivoters Share Their Stories and Advice for Breaking Into the Industry
  • The article features insights from conversation designers, detailing their diverse backgrounds, learning paths, and challenges in the evolving field, offering valuable advice for aspiring professionals.
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19 min read

Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation

  • Apple, Design Theory, The rise of design
Article by Sreya Majumdar
IDEAS IN BRIEF
Unleashing the Power of Design Thinking: A Sustainable Journey Towards Business Innovation
  • The article explores Design Thinking’s transformative role in business innovation, using Apple’s case as a prime example, and introduces a forward-looking sustainable framework for assessing innovation.
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3 min read

The 4 Degrees of Anthropomorphism of Generative AI

  • Artificial Intelligence, Direct Observation Research, Generative AI

Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.

Article by Sarah Gibbons
IDEAS IN BRIEF
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

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8 min read
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