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Latest Articles

How Insight from Netflix Profiles Doubled Our Conversions

  • Accessibility, Agile and Iterative Process, Design, Mobile Technology, Technology for the Common Good

Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
IDEAS IN BRIEF
How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read

How to Create Storyboards for Design Projects Using Generative AI

  • Design Tools and Software, Generative AI

How to use storyboarding in UX and service design without the knowledge of sketching or graphic design

Article by Yaron Cohen
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How to Create Storyboards for Design Projects Using Generative AI
  • The article delves into the utilization of generative AI to create storyboards for design projects, catering particularly to individuals lacking sketching or graphic design skills.
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9 min read

The Essential Guide to Microcopy and Becoming a More Literate Designer

  • Accessibility, Content and Copy, Design, Personal and Professional Development, UX Magazine

Designers should not be mere decorators, but understand language and microcopy, which is a crucial design skill, now more than ever.

Article by David Hall
IDEAS IN BRIEF
The Essential Guide to Microcopy and Becoming a More Literate Designer
  • The article emphasizes the importance of microcopy in design, highlighting its role in enhancing user experiences and providing guidelines for crafting effective microcopy throughout the design process.
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10 min read
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