We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Business Value and ROI ›› Experiment, Share, Evolve, Repeat

Experiment, Share, Evolve, Repeat

by Josh Tyson
3 min read
Share this post on


Results of the Work Environment for Digital Practitioners category of the Design for Experience awards show what agencies are doing to stay vibrant and relevant.

Digital design agencies are a bit like snowflakes. But while no two seem to be quite alike, they do share some common purposes. The first, of course, is to do top-notch work for clients—something that’s become both more challenging and more rewarding as the tenets and processes behind experience design are more familiar to businesses of every stripe.

The second is to attract and retain the brightest talent. This task has become a little trickier in the past year, with at least one big agency in San Francisco shutting down and another becoming the in-house design team at Capital One. There’s been some debate about what this means for the future of agencies—with Peter Merholz sounding the alarm and Andy Budd pumping the brakes—but the simple fact remains that to stay ahead of the competition, agencies need to create environments where practitioners can thrive.

For San Diego’s Digital-Telepathy, winner of the Design for Experience award for Work Environment for Digital Practitioners, the shining path to success revealed itself to be something more than a single avenue.

Along with making some of the same considerations that other agencies make—like being careful which clients they work with (“Yep, we’ve got a ‘No assholes’ rule ;)”)—their approach entails lots of experimentation and a willingness to share learnings with other practitioners and teams through their Betterment blog.

In the year that’s passed since they won their DfE award, Digital-Telepathy has continued experimenting with their work environment.

Since winning their @DfExp award, @dtelepathy has continued experimenting with their work environment

“We’ve reconfigured our conference rooms multiple times but have finally figured out the best setup. We have four uniquely-appointed conference rooms and two workshop spaces to accommodate large on-site meetings with clients,” says Digital Strategist Brent Summers.

Whiteboard bar gif

They’ve also continued to build out their audio-video setup and now have 15 large digital displays with an assortment of Raspberry Pis, Chromecasts, Jabra Speakers, IPEVO Cameras, and web cams. All good stuff to keep designers tinkering.

Digital-Telepathy a/v setup

New staffing choices and service offerings have also been part of the evolution—resulting in the hiring of a full-time copywriter, an accountant, and a talent ambassador who is instrumental in finding the new teammates and advocating for their workforce on a daily basis. The role exists alongside another leadership post, the Director of Vitality, which remains instrumental in ensuring employee satisfaction and cultivating Digital-Telepathy’s culture.

As the landscape continues to change for agencies, practitioners, in-house teams, and everyone else working in experience design, the core elements behind Digital-Telepathy’s succss—experiement, share, evolve, repeat—will serve us all well.

Finalists in the Work Environment for Digital Practitioners also shared some noteworthy approaches to keeping their agencies fresh. Judges were impressed by Myplanet Digital’s focus on engagement, which showed up in statements like this: “For each attribute of an engaged employee, we support a substantial measurement and coaching effort.” They were also intrigued by the co-presidency concept of distributed leadership at The Nerdery. Boulder Colo.’s Slice of Lime stood out with their “First Friday” meetings that give employees a chance to discuss what’s working and what’s not working.

The 2014 DfE awards still accepting applications! If you’ve been a part of creating an experience that makes a difference, apply today.

post authorJosh Tyson

Josh Tyson, Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 


Related Articles

Article by Josh Tyson
Everything I Really Needed to Know About Technology I Learned on a Skateboard
  • The article explores parallels between skateboarding and technology, highlighting lessons learned from embracing motion, failure, and inclusivity in navigating the dynamic landscape of AI and innovation.
Share:Everything I Really Needed to Know About Technology I Learned on a Skateboard
7 min read

As consumers’ privacy concerns continue to grow, so should our attention to addressing privacy issues as user experience designers.

Article by Robert Stribley
Designing for Privacy in an Increasingly Public World
  • The article delves into the rising importance of addressing privacy concerns in user experience design, offering insights and best practices for designers and emphasizing the role of client cooperation in safeguarding user privacy.
Share:Designing for Privacy in an Increasingly Public World
9 min read

Navigating the Creative Landscape.

Article by Adri Mukund
Unveiling the Influence of Cognitive Biases on Design Decision-Making
  • The article explores the influence of cognitive biases on design decision-making, outlining various types of biases and offering strategies for mitigating their impact to foster inclusivity and objectivity in design processes.
Share:Unveiling the Influence of Cognitive Biases on Design Decision-Making
6 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and