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Brent Summers

Marketing Strategist | Digital Telepathy

Brent Summers is a marketing strategist at Digital Telepathy who is passionate about data and design. With a background in project management and business analysis he strives to produce measurable results by focusing on resuts and helping to improve performance—of both his designs and his team.

Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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