UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 1142 November 14, 2013

Design for Experience: Effective In-House Team

In his article "Collaboration Experience," Gregg Bernstein writes about a shared element of effective in-house UX teams at innovative companies like Nike, Redbox, Adobe, and Squarespace: collaboration.

He works at MailChimp, where a centrally located esspresso machine has become an informal meeting place between colleagues, and describes a serendipitous bump-into that helped him in a time of trial. "This was good timing: I was tasked with rethinking a user pathway through our application, and Cass could provide some influential data. Running into him saved me from having to write a detailed email, or—worse—forget his input entirely."

That's a specific example of how one company strives to keep its UX team on point, and collaboration is just one of the elements that make up an effective in-house team. In the booming experience marketplace, an effective UX team is the most influential variable in reducing risk and improving upside potential.

Winning experiences originate the minds and combined efforts of effective experience-oriented teams, and there's value galore in having one. The DfE Effective In-House Team award award recognizes experience-oriented product teams, UX business units, project groups, or any other kind of in-house team that consistently designs or creates effective or exemplary digital experiences for their company.

If you know of any in-house UX teams that meet these standards, nominate them now! If you're on a team that brings the pain, apply for this award.

 

Image of puzzle piece heads courtesy Shutterstock

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UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

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