Tammy Guy is the founder of a visual design and usability consulting firm focused on strategic brand planning, creative direction and diffusion of user experience problems by applying design theory and usability best practices in a rapidly changing Web environment. Her firm provided consulting services (e-commerce solutions, mobile apps and tablet experience) to clients from various industries such as fashion retail, commodity retail, pharmaceutical, insurance, financial services, social networking and others. Services include product evaluation, strategy and planning, creative development and direction and usability consulting.

With more then 12 years of experience, Tammy previously worked as the Creative Director at LivePerson, Inc. and was a Design Group Manager at the Hertz Corporation where she art-directed all aspects of graphical application development for all customer facing websites.

In addition, Tammy has been a frequent guest speaker with the Nielsen Norman Group for the past few years where she teaches visual design and usability classes.

Tammy Guy holds a BS in Art with concentration on Computer Graphic Design from Northeastern University and a Masters of Package Design from Pratt Institute. Her Master thesis titled Internet Packaging: Rethinking Package Design for the World Wide Web examined current issues with package presentation on the Internet and suggested new guidelines for package design in order to optimize web display.