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Neuroscience

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UX and decision making

  • Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Usability, UX Education, UX Magazine

An insight into the relationship between various brain models, decision making and UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and decision making
  • Your brain does a lot of things when you try to make a decision, here are some of them:
    • Survival instinct — human species have evolved physically as well as mentally and always adapt to their environment to survive.
    • Wiring — the pre-existing knowledge and emotions associated with the information create deeper belief systems which dictate how the user feels, thinks and responds.
    • Biases — humans begin to learn through the loop of prediction ↔ correction and this process helps reduce uncertainties.
    • Design — designers need to tap into psychological mechanisms and predict irrationalities and decision-making patterns (without being coloured by our own biases).
    • Choice architecture — limiting choices can cause discomfort to the users.
  • When making a decision, we can:
    • Present choices in a way that would not require much cognitive effort.
    • Cater to the users’ needs and biases (conscious and subconscious).
    • Drive action.
    • Appeal to the emotion of the user.
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The Fascinating Psychology Tricks That Make WORDLE So Addictive

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

The secrets behind the world’s obsession. Learn what psychology and behavioral science principles make Worlde so addictive.

 

Article by Jennifer Clinehens
IDEAS IN BRIEF
The Fascinating Psychology Tricks That Make WORDLE So Addictive
  • There are certain things that make WORDLE so addictive:
    • Wordle uses Scarcity to stand out.
    • When you share a Wordle, people notice.
    • Sharing Wordle makes sharing your results across social media incredibly easy.
  • How Wordle creates a habit — the “Habit Loop” describes the basic structure behind every habit:
    1. The trigger
    2. The routine
    3. The reward
  • Wordle would have never become as popular as it is without psychology and behavioral science principles at work in the game.
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4 min read
The Fascinating Psychology Tricks That Make WORDLE So Addictive

5 Reasons Why Designing Simple Experiences is Psychologically Impossible

  • Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Usability, UX Education, UX Magazine

Simple is exponentially harder than complex, namely because there’s a psychological chasm that most teams cannot surpass… or perhaps they have not been setup to succeed.

Article by Joe Smiley
IDEAS IN BRIEF
5 Reasons Why Designing Simple Experiences is Psychologically Impossible
  • Designing simple and seamless experiences is exponentially harder than designing complex solutions
  • Simple solutions require an extraordinary amount of time, money, and skill
  • Other obstacles to simple design include complexity bias, loss aversion, unpredicted behavior, and fear of risks
Read the full article to learn more about the psychology behind designing a simple experience.
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5 min read

5 Cognitive Psychology Theories that Contribute to the Quality of UX Design

  • Behavioral Science, Customer Experience, Design Theory, Emotion, Empathy, Neuroscience, Psychology and Human Behavior, Usability

We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.

Article by Dorian Martin
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7 min read

The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

  • Behavioral Science, Content Strategy, Design, Human factors, Neurology, Neuroscience, Psychology and Human Behavior

You design not a product, you design interaction with the user — the psychology for UX design

Article by Olga Boichuk
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12 min read
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6 Ways Psychology Affects Your Design Work

  • Behavioral Science, Design, Design Theory, Emotion, Empathy, Human factors, Neuroscience, Personas, Persuasive Design, Team Dynamics

Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.

Article by Abhishek Umrao
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8 min read
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