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Neuroscience

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Salience: The psychology of an experience you can’t ignore

  • Behavioral Science, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Neuroscience, Psychology and Human Behavior

Customers can’t buy from a brand they don’t notice

Article by Jennifer Clinehens
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5 min read
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How Netflix uses psychology to perfect their customer experience

  • Behavioral Science, Content and Copy, Customer Experience, Design, Design Theory, Emotion, Interaction Design, Neuroscience

Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
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4 min read
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Psychology and Power of Closure Experiences

  • Customer Experience, Emotion, Neuroscience, Onboarding, Psychology and Human Behavior

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
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4 min read
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