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Neuroscience

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5 Cognitive Psychology Theories that Contribute to the Quality of UX Design

  • Behavioral Science, Customer Experience, Design Theory, Emotion, Empathy, Neuroscience, Psychology and Human Behavior, Usability

We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.

Article by Dorian Martin
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7 min read

The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

  • Behavioral Science, Content Strategy, Design, Human factors, Neurology, Neuroscience, Psychology and Human Behavior

You design not a product, you design interaction with the user — the psychology for UX design

Article by Olga Boichuk
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12 min read
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6 Ways Psychology Affects Your Design Work

  • Behavioral Science, Design, Design Theory, Emotion, Empathy, Human factors, Neuroscience, Personas, Persuasive Design, Team Dynamics

Biases often creep into our design decisions. We should avoid such biases and understand the importance of staying neutral while evaluating everyone’s opinion.

Article by Abhishek Umrao
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8 min read
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Salience: The psychology of an experience you can’t ignore

  • Behavioral Science, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Neuroscience, Psychology and Human Behavior

Customers can’t buy from a brand they don’t notice

Article by Jennifer Clinehens
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5 min read
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How Netflix uses psychology to perfect their customer experience

  • Behavioral Science, Content and Copy, Customer Experience, Design, Design Theory, Emotion, Interaction Design, Neuroscience

Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
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4 min read
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Psychology and Power of Closure Experiences

  • Customer Experience, Emotion, Neuroscience, Onboarding, Psychology and Human Behavior

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
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4 min read
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