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Neuroscience

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How Netflix uses psychology to perfect their customer experience

  • Behavioral Science, Content and Copy, Customer Experience, Design, Design Theory, Emotion, Interaction Design, Neuroscience

Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
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4 min read

Psychology and Power of Closure Experiences

  • Customer Experience, Emotion, Neuroscience, Onboarding, Psychology and Human Behavior

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
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4 min read

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