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Neuroscience

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Customers can’t buy from a brand they don’t notice

Article by Jennifer Clinehens
Share:Salience: The psychology of an experience you can’t ignore
5 min read
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Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
Share:How Netflix uses psychology to perfect their customer experience
4 min read
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Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
Share:Psychology and Power of Closure Experiences
4 min read
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