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Neuroscience

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There Is No Transformation Without Integration

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Empathy, Neuroscience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas

*and accelerators, incubators, studios, leadership programs, etc.

Article by Nick Scott
IDEAS IN BRIEF
There Is No Transformation Without Integration
  • The article covers the whole process of integrating transformation
  • The author unpacks the following ideas:
    • The Journey Outward
    • Campbell’s Model of the hero’s journey
    • Moving from mythological adventure to practical deed
    • Integrating a transformative experience
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10 min read
There Is No Transformation Without Integration

UX and the Hook

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Neuroscience, Usability, UX Education, UX Magazine

Tips of how to use user’s biases and behaviors  to create better UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and the Hook
  • The author is thinking if designers’ being aware of the user’s biases and behaviours can help design technology to persuade people to behave in a certain way.
  • The articles covers the following ideas:
    • Tapping into the user’s mental model
    • Changing digital habits
    • Creating the hook (hook model: trigger, action, reward, investment)
    • Designing for irrationalities
    • A positive reinforcement/sustainable behaviour change
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6 min read
UX and the Hook

Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?

  • Artificial Intelligence, Augmented Reality, Automotive, Behavioral Science, Customer Experience, Defining AI, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Technology, Usability, UX Education, UX Magazine, UX World Changing Ideas

One author’s thoughts on progress of behavioral sciences over the last 50 years and ways conversational AI and experience design revolutionize them.

Article by Daniel Lametti
IDEAS IN BRIEF
Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?
  • The article covers:
    • Studies and surveys on behavioral sciences conducted over the last 50 years
    • The role of conversational AI in the modern world and its perks
    • Ways conversational AI and experience design might revolutionize behavioral sciences
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5 min read
Will Conversational AI and Experience Design Revolutionize the Behavioral Sciences?

Balancing Cognitive Load and Discoverability

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Neurology, Neuroscience, Usability, UX Education, UX Magazine

When less is usually — but not always — more

 

Article by Ed Orozco
IDEAS IN BRIEF
Balancing Cognitive Load and Discoverability
  • The author explains how reducing cognitive load helps user interfaces seem easier to use.
  • The article covers:
    • Information Architecture & Cognitive Load
    • Staggered vs Flat Information Hierarchies
    • The case for a flat hierarchy
    • The case for a staggered hierarchy
  • Balancing cognitive load and information density requires a lot of skill and deep knowledge of your customer.
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Brain Computer Interfaces (BCIs)

  • Accessibility, Augmented Reality, Cloud Computing, Customer Experience, Defining AI, Design, Design Theory, Development, Neurology, Neuroscience, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine
Article by Charles Adjovu
IDEAS IN BRIEF
Brain Computer Interfaces (BCIs)
  • Brain-computer interfaces (BCIs) are interfaces for recording and processing neurological data and turning these data into an output.
  • Neurodata can be directly recorded, e.g., by a BCI, or indirectly recorded, e.g., an individual’s spinal cord.
  • There are particular privacy risks associated with BCIs that might need the following solutions:
    1. Encryption
    2. Local-first software
    3. Separation of data and compute (or edge computing)
    4. Access control layer
    5. Data cooperative
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Human-Centered Prototyping Starts With Respect For Human Capacities

  • Behavioral Science, Customer Experience, Design, Human factors, Neuroscience, Usability, UX Education, UX Magazine

People’s autonomy is in their capacities not in their impairments. Learn how human-centred helps understand how capacities, capabilities and autonomy interact.

Article by Alastair Somerville
IDEAS IN BRIEF
Human-Centered Prototyping Starts With Respect For Human Capacities

  • The authors gives his 3-step human-centered prototype model to understand how capacities, capabilities and autonomy interact:

    • Research Capacities
    • Consider Capabilities
    • Build prototypes

  • Researching capacities leads to recognizing the diversity of solutions that come from personal divergence.

  • Reviewing capabilities means looking at what tools/services/communities/assets work successfully to achieve desired outcomes.

  • While building prototypes, it is important to keep the sense of independence and individuality for users.

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