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Neuroscience

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Balancing Cognitive Load and Discoverability

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Neurology, Neuroscience, Usability, UX Education, UX Magazine

When less is usually — but not always — more

 

Article by Ed Orozco
IDEAS IN BRIEF
Balancing Cognitive Load and Discoverability
  • The author explains how reducing cognitive load helps user interfaces seem easier to use.
  • The article covers:
    • Information Architecture & Cognitive Load
    • Staggered vs Flat Information Hierarchies
    • The case for a flat hierarchy
    • The case for a staggered hierarchy
  • Balancing cognitive load and information density requires a lot of skill and deep knowledge of your customer.
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Brain Computer Interfaces (BCIs)

  • Accessibility, Augmented Reality, Cloud Computing, Customer Experience, Defining AI, Design, Design Theory, Development, Neurology, Neuroscience, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine
Article by Charles Adjovu
IDEAS IN BRIEF
Brain Computer Interfaces (BCIs)
  • Brain-computer interfaces (BCIs) are interfaces for recording and processing neurological data and turning these data into an output.
  • Neurodata can be directly recorded, e.g., by a BCI, or indirectly recorded, e.g., an individual’s spinal cord.
  • There are particular privacy risks associated with BCIs that might need the following solutions:
    1. Encryption
    2. Local-first software
    3. Separation of data and compute (or edge computing)
    4. Access control layer
    5. Data cooperative
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Human-Centered Prototyping Starts With Respect For Human Capacities

  • Behavioral Science, Customer Experience, Design, Human factors, Neuroscience, Usability, UX Education, UX Magazine

People’s autonomy is in their capacities not in their impairments. Learn how human-centred helps understand how capacities, capabilities and autonomy interact.

Article by Alastair Somerville
IDEAS IN BRIEF
Human-Centered Prototyping Starts With Respect For Human Capacities

  • The authors gives his 3-step human-centered prototype model to understand how capacities, capabilities and autonomy interact:

    • Research Capacities
    • Consider Capabilities
    • Build prototypes

  • Researching capacities leads to recognizing the diversity of solutions that come from personal divergence.

  • Reviewing capabilities means looking at what tools/services/communities/assets work successfully to achieve desired outcomes.

  • While building prototypes, it is important to keep the sense of independence and individuality for users.

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Biases and their effects in UX Design

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

Different biases and ways they can produce a positive experience using biases in UX design

Article by Alanna Bent
IDEAS IN BRIEF
Biases and their effects in UX Design
  • The author shares her perspective on the following biases and their effects in UX Design:
    • Motivational biases (the Ego-enhancing bias and The Effective Control bias)
    • Cognitive biases (Salience Availability, Preconceptions, and Anchoring and Perseverance)
  • Biases in UX Design:
    • The Anchoring bias
    • The Framing bias
  • Understanding the psychology of the human mind is vital in creating clean, well organized and user-friendly designs.
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The REAL reason the Unconscious holds you back

  • Behavioral Science, Emotion, Neurology, Neuroscience, UX Magazine
Article by Kaushik Ram
IDEAS IN BRIEF
The REAL reason the Unconscious holds you back
  • The unconscious is not made up of thought but dictate behaviours that happen automatically and these are behaviours you may not be aware of.
  • Some of the ways that we unconsciously deflect attention and prevent ourselves from being seen:
    • Humour
    • Sarcasm
    • Intellectualism
    • Perfectionism
    • Isolation
  • The unconscious exists because the brain is a metabolically expansive structure.
  • The Ego and two things that are inherently wrong with working with the ego:
    1. When you invent a desired ego in an attempt to hide your mistakes.
    2. It is not healthy to keep things smooth and under control.
  • The problem with reprogramming the unconscious mind is subjecting the unconscious to see a certain way ****— essentially fabricating a new ego.
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UX and Evangelism: Undoing What’s Undoing UX

  • Behavioral Science, Customer Experience, Design, Empathy, Neuroscience, Usability, UX Education, UX Magazine

UX/CX aren’t what other people think them to be. Learn the truth about UX Evangelism and how the reliance on an approach to workshops, design thinking and empathy might stop you from being a true customer-centered UX/CX professional.

Article by Debbie Levitt
IDEAS IN BRIEF
UX and Evangelism: Undoing What’s Undoing UX
  • This article presents two key pieces of advice on how to undo what’s undoing us:
    • Stop relying on an approach to workshops.
    • Look at old and current projects.
  • How do we raise CX and UX maturity?
    • Shift away from making UX look easy.
    • Talk about money and time.
  • How to start undoing what’s undoing us:
    • Stop doing Aspirology workshops
    • Promote different versions of design sprints
    • Get rid of design thinking
  • Great design decisions are all about the knowledge designers can generate through proper research and the actions that we choose to take based on that research.
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