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We can learn a lot about good UX when we slow down, wander aimlessly, and observe the world around us.
To create products that identify with a user’s sense of self, you need to design for reflective processing.
Conducting user research in a region as sprawling, diverse, and rapidly changing as Asia poses a real challenge for Western companies—here are five ways to make it easier.
If Nobel Prize-winning research is any indicator, memory—not experience—is the deciding factor in effective UX.
Games with overly easy challenges are boring, but too much difficulty is frustrating. UX research helps create interesting, surmountable challenges that keep players engaged and having fun.
Create a long-term relationship with customers based on trust by reflecting their values in the identity of your brand.
