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Social and psychological principles can be used to influence user behaviors and decision-making.
With the principle of “make it pleasant, make it pleasing,” products can make users smile.
Scarcity can be used as a powerful persuasive tactic to influence users’ behaviors and experiences.
It’s not enough to just be usable—products actually have to make people happy.
Psychologist and cognitive scientist Dr. Susan Weinschenk explains how her science informs UX design.
Using biological motion animation to create expressive, happy products and experiences.
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