- Emotion, Psychology and Human Behavior
Two sample chapters from Susan Weinschenk’s new book.
We stand with Ukraine and our team members from Ukraine. Here are ways you can help
Two sample chapters from Susan Weinschenk’s new book.
Beauty and cosmetic interest serve the purposes of visual enticement and emotional draw.
Better product design through careful use of unpredictable, unexpected, and non-durable elements.
Social and psychological principles can be used to influence user behaviors and decision-making.
With the principle of “make it pleasant, make it pleasing,” products can make users smile.
Scarcity can be used as a powerful persuasive tactic to influence users’ behaviors and experiences.
