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Emotion

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Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
Share:When and Where to “Woohoo”
6 min read
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As primal creatures, human beings long for acceptance and status, which can be given to us through good user experience design.

Article by Nir Eyal
Share:Designing to Reward our Tribal Sides
6 min read
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A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
Share:Sharpening Your Competitive Edge with UX Research
4 min read
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Functional beauty is not as elusive as it sounds and can be created through careful user experience design.

Article by Catalina Butnaru
Share:Functional Beauty and User Experience
6 min read
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Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.

Article by Tracy Brown
Share:Stanislavski and the Reluctant Stakeholder
7 min read
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UX Archive is a great resource for comparing user flows, but the direction of the site’s growth is unclear.

Article by Andrew Zusman
Share:Review: UX Archive
3 min read
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