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Emotion

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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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Designing to Reward our Tribal Sides

  • Content and Copy, Content Strategy, Design, Design Theory, Emotion, Empathy, Facebook, Gaming, Human factors, Product design, Psychology and Human Behavior, Social Networking, Technology, Web

As primal creatures, human beings long for acceptance and status, which can be given to us through good user experience design.

Article by Nir Eyal
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6 min read
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Sharpening Your Competitive Edge with UX Research

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, E-commerce, Emotion, Marketing and Brand, Product design, Research Methods and Techniques, Strategy, Usability, Vendor-Client Relationships

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
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4 min read
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Functional Beauty and User Experience

  • Apple, Consumer products, Customer Experience, Design, Design Theory, Emotion, Gestures, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Operating Systems, Research Methods and Techniques, Technology, Twitter, Usability, User Reported Feedback, Visual Design

Functional beauty is not as elusive as it sounds and can be created through careful user experience design.

Article by Catalina Butnaru
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6 min read
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Stanislavski and the Reluctant Stakeholder

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Design, Direct Observation Research, E-commerce, Emotion, Empathy, Human factors, Internal Company Dynamics, Marketing and Brand, Personas, Project Management, Research Methods and Techniques, Search, SEO, and SEM, Team Dynamics, User Acceptance Testing, Vendor-Client Relationships, Working With Stakeholders

Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.

Article by Tracy Brown
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7 min read
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Review: UX Archive

  • Apple, Content and Copy, Design, Emotion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPhone, Mobile Applications, Mobile Technology, Product design, Reviews, Technology, Usability, Web

UX Archive is a great resource for comparing user flows, but the direction of the site’s growth is unclear.

Article by Andrew Zusman
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3 min read
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