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Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
Share:How to Design for the Gut
6 min read

Playful exercises with metaphor can draw new insights out of piles of research data.

Article by Cyd Harrell, Jodi Leo
Share:Metaphorical Analysis
13 min read

Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.

Article by Liana Dragoman
Share:To Dwell Is To Garden
9 min read

To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Article by Sarah Doody
Share:A Matter of Character: Knowing your users and their stories
7 min read

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
Share:Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
4 min read

LEGO toys give users a consistently rewarding experience that stays on-brand no matter how weird building projects get.

Article by Josh Tyson
Share:POP UX! LEGO Teaches us About the Power of Near-Perfect User Experience
3 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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