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Emotion

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How to Design for the Gut

  • Analytics and Tracking, Design, Development, Emotion, Ethnography, Eye tracking, Facebook, Gaming, Interaction Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Twitter, Usability, User Acceptance Testing, Web

Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
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6 min read
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Metaphorical Analysis

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Data visualization, Design, Emotion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships

Playful exercises with metaphor can draw new insights out of piles of research data.

Article by Cyd Harrell, Jodi Leo
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13 min read
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To Dwell Is To Garden

  • Business Value and ROI, Customer Experience, Design, Emotion, Empathy, Employee Experience, Human factors, Internal Company Dynamics, Personal and Professional Development, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Storytelling, Team Dynamics, Technology

Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.

Article by Liana Dragoman
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9 min read
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A Matter of Character: Knowing your users and their stories

  • Business Value and ROI, Content and Copy, Customer Experience, Design, Development, Emotion, Entertainment and Humor, Personas, Product design, Prototypes, Storytelling, Strategy, Technology

To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Article by Sarah Doody
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7 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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POP UX! LEGO Teaches us About the Power of Near-Perfect User Experience

  • Design, Design Tools and Software, Emotion, Entertainment and Humor, Interface and Navigation Design, Marketing and Brand, Product design

LEGO toys give users a consistently rewarding experience that stays on-brand no matter how weird building projects get.

Article by Josh Tyson
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3 min read
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