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Content Strategy

Read these first

Why is Amazon so addictive? One important point to consider is Amazon Prime is a predictable, expected and usable product.

Article by Gen Ariella
Share:Usability, Accessibility, and Ethics — Amazon Prime
4 min read
Prime_ArticleImage

So why didn’t the designers of electronic health records design them for the doctors, their users?

Article by Tiffany Goh
Share:How UX research can improve the quality of care we receive from doctors
3 min read
ArticleImageDoctors

Having completed an overhaul of their brand, Pinpoint wanted to inject their new visual look and feel into the app, as well as improve the overall user experience.

Article by Elvin Tsang
Share:How and why we built a design system for Pinpoint
8 min read
ArticleImagepinpoint2

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