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Content Strategy

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Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings

  • Content Strategy, Design Process, Design Research, Information Architecture, Service-Focused Design, User Testing, User-Centered Design, UX Design, Website Redesign

Discover how to design a website that truly serves diverse user needs. This article reveals the power of combining user-focused design with data-driven insights to create impactful, goal-oriented digital experiences.

Article by Aalap Doshi
IDEAS IN BRIEF
Creating a User-Focused, Metrics-Backed Website for an Organization that Has Diverse Offerings
  • The article explores creating a user-centric website for organizations with diverse offerings, focusing on aligning design with user needs and goals.
  • It emphasizes the role of analytics and user research in validating assumptions and continuously refining the user experience.
  • In this piece, practical steps are provided to integrate metrics-backed insights with user-focused design for impactful digital experiences.
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13 min read

UX Design Begins With Content. Don’t Outsource It to AI

  • Artificial Intelligence, Content and Copy, Content Strategy
Article by Pavel Samsonov
IDEAS IN BRIEF
UX Design Begins With Content. Don’t Outsource It to AI
  • The article emphasizes the critical importance of content in UX design, warning against the reliance on AI-generated content and underscoring the foundational role content plays in the user experience.
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2 min read

5 UX Development Phases to Create Your Brand’s Voice

  • Business UX Leaders, Content Strategy, Marketing and Brand, Media Contour, Social Media Marketing

Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
IDEAS IN BRIEF
5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

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5 min read

How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
Article by Antonio Rotolo
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

  • Artificial Intelligence, Business Value and ROI, Content Strategy, Conversational Design, Customer Experience, Design, Design Tools and Software, Emotion, Interaction Design

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

Article by Jordan Ratner
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

What is at the top of the UX pyramid?

  • Business UX Leaders, Content Strategy, Design Theory, Internal Company Dynamics

If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids – but they don’t all look the same

Article by Dennis Hambeukers
IDEAS IN BRIEF
What is at the top of the UX pyramid?

Idea in Brief If you do a Google search on “UX pyramid”, you get lots and lots of UX pyramids. If you take a closer look, you’ll see that most people agree about the bottom of the pyramid, but the top differs. What belongs at the top? At the top of Maslow’s hierarchy of needs, we find self-actualization: the desire to become the most that one can be. What is the most UX design can be?

  • UX aligned to strategy – Focussing on the things that are bigger than the application is strategy.
  • UX shaping strategy – Most strategists get strategy, but getting digital is a different game and UX designers with a feeling for strategy can help shape engaging strategies.
  • Game changing UX – UX design can help change the game. That is the top of the UX pyramid for this author. UX design is about uncovering the deepest needs of people and creating solutions that solve these fundamental needs that they didn’t even know they had in an engaging way.

Read the full article for more details on what might lie at the top of the UX Pyramid.

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6 min read
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