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Home ›› Content Strategy ›› Design for Coherence, not Consistency

Design for Coherence, not Consistency

by Carlos Yllobre
4 min read
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Consistency in Design is the Wrong Approach

The problem with thinking in terms of consistency is that those thoughts focus purely on the design and the user can get lost. “Is what I’m designing consistent with other things we’ve designed (or others have designed)?” is the wrong question to ask.

Design for Coherence

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Funny thing about thinking about current knowledge: when you’re done, your interface will feel consistent. Why? Because it will match the users’ expectations and, where they expect it to behave like something they’ve encountered before, it does. — Jared M. Spool

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post authorCarlos Yllobre

Carlos Yllobre

Product Design Lead, creator of https://writtyapp.com, illustrator, ukulele player, surfer, photographer, avid reader and occasional writer.

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